This would be the one project that actually has a brand, but it appears to mostly be a court-room drama vs a Ford vs Ferrari commercial biopic.
Unsure if it would really be a driving reason, but audiences 30+ are going to be the slowest to return to movie theatres after COVID-19 and they have been offloading projects where the audience would fall in that category.Ā
Alternatively, the CBS/Paramount merger happened at about the worst possible time re: COVID-19 and they are likely looking to generate a fast buck wherever they can until they are ready to truly move to saving their projects for the revamped CBS All Access.