more sense for Apple b/c they include 12 mos free with any device purchase, and sell a lot of devices {nm} Jan 22, 16:28
Article completely sidesteps what % HBO Max subs are free add-on to HBO subs. Jan 22, 16:51
b/c they are still paying subs so that means a lot more rev and a lot less churn {nm} Jan 22, 17:01
but afaik from day one even AT&T has only reported "new" HBO Max subscriptions, not including the Go/Now subscribers that rolled over Jan 22, 17:25