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DHD: [SATC2] - 17.5M Thursday - (includes 3M midnights)

Posted by: Salieri on May 28, 06:29

60+M 4 day

75+M 5day

Ā 

http://www.deadline.com/2010/05/midnight-showings-of-sex-and-the-city-2-up-20-over-original/


Tag(s): SATC2

DHD: [SATC2] - 17.5M Thursday - (includes 3M midnights) Salieri May 28, 06:29

That's a strong number. I expect it to be long now, and hopefully Persia will work as good counter-programming as well :-) {nm} Facto May 28, 06:42

Or Thursday could be close to its best day and despite the Sunday bump and Monday have heavy dropoffs like the first one. {nm} Vashta Nerada May 28, 06:51

It needs less than 57M for the 4-day weekend now. I'll be rather surprised if it doesn't make it. {nm} Facto May 28, 07:01

Odd. Guru just posted to his Twitter it made $14.2 million including the midnight showings. Maybe he got it wrong. At any rate $60m tops... {nm} horlicks May 28, 07:15

BOXOFFICE Just confirmed. WB says $14.2 million including midnight showings. {nm} horlicks May 28, 07:37

I like that number better {nm} Salieri May 28, 08:01

i do not think that includes midnight. confusing how they report it on boxffice.com {nm} GMov May 28, 08:48

Why do you say 60M tops, and for what? The 4 day weekend? Sure, I can see that. The full five days? See the big difference? {nm} Facto May 28, 08:54

$60 million for all 5 days. The $14.2 million number does include the midnights and has been confirmed by WB themselves. {nm} horlicks May 28, 08:57

Sorry I misspoke. $60 for the four day is indeed what I meant. {nm} horlicks May 28, 09:06

Thanks again. That sure makes more sense. Quick headmath says this predicts a Monday adjust to about 146-147M. 150M on the upside? {nm} Facto May 28, 09:11

Don't see it's getting that high for the 4-day; should be somewhere between 48 and 53 xiayun May 28, 09:46

Ok, thanks. I kinda find that estimate hard to believe, though - pure speculation at this point. The Friday should be bigger. So, will Facto May 28, 09:07





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