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... knowing full well what an unsellable item they had on their hands.. {nm}
Isn't this weekends story how awful a comic related movie performed? Jun 20, 11:21
WB minimized its marketing losses when they decided to hold off their campaign until late April for a June 18th release. Jun 20, 11:35
I doubt it. As has been mentioned, JOHEX began pre-DC Entertainment and DC wasn't as involved (if at all) Jun 20, 11:38
SDCC push was just showing some footage... I never saw it but I can imagine raw footage was better than the final movie. Jun 20, 11:40
If I read things correctly, the studio wrote off the losses on JOHEX many months ago.... {nm} Jun 20, 11:37
... knowing full well what an unsellable item they had on their hands.. Jun 20, 11:39
It was sellable... they shouldn't have screened it. Bad reviews certainly didn't help a movie that was already in trouble {nm} Jun 20, 11:40
I just got back from jonah hex. it was a bit lackluster, but certainly there have been many worse films that opened better Jun 20, 14:10
The fact that it had a train wreck in the trailer was a clue. {nm} Jun 20, 16:19