According to data collected by the audience survey firm CinemaScore, 46% of Pixar and Disney's "Toy Story 3's" audience was 25 and older, while 40% of DreamWorks Animation and Paramount's "Shrek Forever After's" audience fell into the same category. Sony says 44% of its "Karate Kid" audience was older than 25, and early audience tracking surveys show that the moviegoers most interested in July 2's PG-rated "The Last Airbender" from Paramount are older men, while older women are the keenest to see July 9's PG-rated animated comedy "Despicable Me" from Universal.
http://www.latimes.com/entertainment/news/la-et-word-20100624,0,5733839.story