MattBelloni: OW tracking from The Quorum: [BARBI] $45M - $55M; [OPHMR] $30M - $35M Jun 09, 10:59
Highest Awareness: THE FLASH 64%, Lowest ASTEROID CITY {nm} Jun 09, 11:54
INDI5 has lower awareness (56), but higher interest than THE FLASH (55% to 52%) {nm} Jun 09, 11:56
It's like I just said a couple days ago... this tracking information is up for interpretation... Jun 09, 12:06
Oppenheimer awareness is TERRIBLE when you consider that Universal started off the marketing with a teaser in front of NOPE last year. Jun 09, 12:07
OTOH, is Barbie so high because the dolls have been around for 70 years and everyone knows the brandname? Jun 09, 12:09
Pretty new company, surveys more than 2,000 people each week on 4 metrics {nm} Jun 09, 12:07
Site has some pretty neat features, you can compare two titles from the past 3 months or future for free Barbie vs Oppenheimer Jun 09, 13:11
You can pay $79/month for "PRO" but a lot of their detailed reports are locked behind more expensive Enterprise options. Jun 09, 13:20