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Variety: Victory lap on Barbie marketing. Gerwig helped come up with if you love if you hate Barbie trailer line

Posted by: notfabio on Jul 23, 16:46

https://variety.com/2023/film/box-office/barbie-marketing-campaign-explained-warner-bros-1235677922/

Variety: Victory lap on Barbie marketing. Gerwig helped come up with if you love if you hate Barbie trailer line notfabio Jul 23, 16:46

Avoids confirming rivals estimates they spent 135 to 150 million on marketing notfabio Jul 23, 16:48

Typo: Says it opened to $165 million domestically... probably written before estimates were released. {nm} TheWeekendWarrior Jul 23, 17:39

Marketing was A+ dont care how much was spent {nm} budice Jul 23, 17:59

Yep. It worked. {nm} CSBD Jul 24, 04:43

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