Variety: Victory lap on Barbie marketing. Gerwig helped come up with if you love if you hate Barbie trailer line Jul 23, 16:46
Avoids confirming rivals estimates they spent 135 to 150 million on marketing Jul 23, 16:48
Typo: Says it opened to $165 million domestically... probably written before estimates were released. {nm} Jul 23, 17:39
Marketing was A+ dont care how much was spent Jul 23, 17:59
Yep. It worked. {nm} Jul 24, 04:43