Wells: Salt and Inception tracking closely Jun 28, 14:58
Salt has an extensive outdoor campaign in LA {nm} Jun 28, 15:15
but your take on it would lead one to believe Inception isn't connecting with potential audiences {nm} Jun 28, 15:16
and now i see AJOLI featured on tonights ET and Vanity Fair cover, so i can see word is getting out on that one {nm} Jun 28, 16:08
Salt also has an extensive underwater campaign at the Dead Sea {nm} Jun 28, 15:28
Salt is an easier word to remember than Inception, so that's one reason it has higher unaided awareness. {nm} Jun 28, 15:27
But Inception has higher overall awareness than Salt. {nm} Jun 28, 15:31
We're kind of holding a poll on this right now on CS main. Trailers is winning by far. {nm} Jun 28, 15:54
Interesting. I've seen marginally more tv ads for Salt than Inception. Jun 28, 16:28
by every measure (opening weekend, final gross) i still expect Inception to far outpace Salt {nm} Jun 28, 16:06
Go out on a limb or something. By every measure I predict the sun will rise tomorrow morn' {nm} Jun 29, 00:01
By the way, boxoffice.com also showed Salt spiking on Facebook hits...so maybe it really is getting the buzz {nm} Jun 28, 17:10
I'm going to see both, but more looking forward to Salt... {nm} Jun 28, 19:16
Salt will benefit hugely on the recent breaking news of arresting real-life Russia spies by FBI. Jun 29, 13:51