DL DEAD3 180+ million 3 day (with plenty of room to grow) 55 million Friday including Thursday. Jul 26, 13:41
38.5 + 55 {nm} Jul 26, 13:48
Rth at 630pm pacific being a bit more conservative with 95-97 full Friday. Jul 26, 19:00
The Box Office Company...are they new? {nm} Jul 26, 13:51
No, they have been around since 2012, but actively being used by DL for analytics, probably is new. Jul 26, 13:54
That's Boxofficepro Jul 26, 13:56
ah...thx {nm} Jul 26, 14:47
That would be MASSIVELY frontloaded.... Jul 26, 13:55
Yeah, higher preview and true Friday numbers and better reactions than DRST2 only to have a lower OW makes little sense. {nm} Jul 26, 15:48
"Latino and Hispanic audiences have walked-up in bulk, repped 35% of all D&W ticket buyers." Jul 26, 13:59
Hispanic walkups are standard across all titles {nm} Jul 26, 14:10