HOLLYWOOD STOCK EXCHANGE
THE ENTERTAINMENT MARKET
THE ENTERTAINMENT MARKET
I'd argue that reviews mattered with MEAN GIRLS, which is an excellent comparison by xiayun. They mean not only girls will see it, but those
girls' moms may also take them and make it a first-choice rather than just what's playing for teenagers. 26 admittedly would be REALLY REALLY good for ScreenGems, but I'm starting to see it (while still holding it short). Then again, other movies that have done really well with abundant screenings targeted right at their key audience (Hot Tub Time Machine) have underperformed.
MTC tracking: EASYA - 25, NCDEV - 18, TOWN - 15, ALPOM - 8 Sep 13, 11:38
That's ridiculously good for EASY3. I must say I'm quite surprised, even though the reviews are good. {nm} Sep 13, 12:09
*EASYA {nm} Sep 13, 12:09
Shocking was the first word that came into my head as well. Sep 13, 12:22
Think both EASYA and NCDEV are quite high... neither has anyone who can bring in that kind of business. {nm} Sep 13, 13:05
Seems way too high for EASYA. Where's the marketing and what makes it different than other middling teen comedies? {nm} Sep 13, 12:22
uh, Emma Stone roxxx! Hello?! {nm} Sep 13, 12:58
Meh, she's really nothing special. Can see why she appeals to girls though. {nm} Sep 13, 13:07
The positives for EASYA is the market has been overloaded with R-rated and male-oriented films lately, and it has good reviews Sep 13, 13:22
Reviews don't matter one way or the other for a film with its target audience. They matter for The Town, not EASYA {nm} Sep 13, 13:27
Disagree. Good reviews mean people OUTSIDE its target audience might see it. {nm} Sep 13, 14:22
I don't see many adults over 25 (or men) seeing it regardless of reviews, not with other choices. {nm} Sep 13, 15:31
I'm a 21-year old heterosexual male and I've been looking forward to this for months Sep 13, 17:03
Emma Stone = you'd think she was a man if you heard her talk. {nm} Sep 13, 23:07
I'd argue that reviews mattered with MEAN GIRLS, which is an excellent comparison by xiayun. They mean not only girls will see it, but those Sep 13, 14:27
You're the one that made it sound like you think every teen girl and her mom will see it Sep 13, 21:27
Mean Girls had Lohen in her Prime and Tina Fey Sep 14, 02:02
would Juno be a good example of a movie that skewed teen female, but went beyond that because of good reviews and buzz? {nm} Sep 13, 17:17
Juno did the business it did because of Oscar buzz and appeal to adults that EASYA won't have {nm} Sep 13, 18:09
I have a hard time seeing four openers doing that much combined business this time of year. {nm} Sep 13, 16:43
i agree, esp with [RESE4] slated to pick up another $10. somethings gotta give {nm} Sep 16, 11:45