I just shorted Disney's elemental...and it went up...(no activity on it, I was first and only one.). Then I covered my short...to see if it re-set to 0 and....it went up again.... It's now up +22 cents. When I'm the only person that traded on it so far, I shorted it 40k, it went up 13 cents, and then I covered the 40k short...and it went up again...to +22 cents.
Awesome.