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OW vs. the entire run...
Original movies in general, and especially those with no extra draw, just seem like they tend to open with around a 50M cap for the opening weekend and the with the forecasts of this one, it looks like it will be no different. Doesn't mean anything one way or the other for long term box office, but does for what it will adjust to after opening weekend.
Why has the price for Super 8 been tumbling so dramatically?? {nm} May 30, 12:56
Yesterday's RS numbers had it at high 20s. {nm} May 30, 12:59
I have a sense we're under-estimating this one. {nm} May 30, 13:03
I don't. The trailer has a "The Happening" feeling to it to me. May 30, 15:00
... But THE HAPPENING overperformed. {nm} May 30, 21:01
Hype giving way to reality. {nm} May 30, 12:59
You may be the first person to confuse RS tracking with reality. {nm} May 30, 17:36
OW vs. the entire run... May 30, 16:58