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I wouldn't underestimate the psychological effect of a huge crowd-pleaser opening up the eyes of some who might otherwise have been interest
ed in seeing Battleship -- before they realized that Battleship looks like a complete waste of time when sitting next to a movie like Avengers.
Plus, Avengers is still going to eat up at least $50-60 million of business this coming weekend. That's a huge audience, much of which is filled with kids and families -- kids and families that, without Avengers in the marketplace, might otherwise to see Battleship instead.
So its accurate to say that Battleship's own short-comings will hurt its demand, but at the same time, so will the strengths and demand of Avengers.
mtc uh oh edition 27 battle 16 dictator 14 expect 3 day {nm} May 14, 12:45
let the carnage begin... {nm} May 14, 12:49
What!!! {nm} May 14, 12:50
you sunk my Battleship! {nm} May 14, 12:55
No!!!!!! {nm} May 14, 12:58
Now you're talkin my language. {nm} May 14, 13:00
no, the lack of interest in non-Avengers movies is affecting their demand {nm} May 14, 14:02
No, its technically both. ;) {nm} May 14, 14:24
anyone who truly wants to see Battleship this weekend will not be precluded from doing so May 14, 14:39
I wouldn't underestimate the psychological effect of a huge crowd-pleaser opening up the eyes of some who might otherwise have been interest May 14, 15:53
Except The Avengers isn't good enough to have that effect. It's vastly overrated. {nm} May 14, 22:54
Your opinion is in the minority here. You might think it's overrated, but what matters is that most people don't. {nm} May 15, 11:22
The Battleship Trailer gives me a distinct Battle: L.A. vibe... {nm} May 14, 13:13
Yes! I was thinking the same thing. {nm} May 14, 13:20
Battle: LA, 2012, Green Lantern, Cowboys & Aliens, ... {nm} May 14, 13:23
I really did like Battle: LA, so I'm cool w/ comps. {nm} May 14, 13:24
Relating to box office though, Universal won't be happy...hah. {nm} May 14, 14:24
All hands: prepare to dive! {nm} May 14, 13:26
It really does make a lot of sense considering AVENGERS' performance... {nm} May 14, 13:27
Tagging MTC (all 3 day): [BTSHP] 27; [DICTR] 16; [WTEXP] 14 {nm} May 14, 13:27
I could see Battleship disappointing, but the Dictator number just doesn't feel feasible to me May 14, 14:51
WOW. Even worse then I thought! {nm} May 14, 14:51
You're forgetting MTC was lower than RS on Avengers and look how that turned out {nm} May 14, 15:19
not nearly as big a difference percentage-wise though (only around 15% for Avengers); when MTC is more than 50% lower May 14, 15:31
I don't think it's going to make RS number, but I also think MTC is just as bad on the low side {nm} May 14, 15:47
I personally could see $25m OW for Battleship {nm} May 14, 18:56
not surprised at all May 15, 00:38