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PL: [SLINB] will be expanding to 700 screens on Christmas day; BOM has a 745 screen expansion on Dec. 30th

Posted by: tatoufan on Dec 20, 13:01

Reps for the film tell us on Christmas Day, "Silver Linings Playbook" will be expanding to 700 screens. It's certainly not a typical wide release yet, but it's a sign that TWC are opening up the valve a little bit and hoping holiday audiences are going to flock to the picture. It's a strategy many are keeping a close eye on. Maybe the film will go fully wide after the Oscar nominations in January? Either way, it's one we definitely encourage you to catch up with as soon as possible.

 

http://blogs.indiewire.com/theplaylist/silver-linings-playbook-700-screens-starting-christmas-day-20121219?utm_source=dlvr.it&utm_medium=twitter

http://www.boxofficemojo.com/schedule/?view=bydate&release=all&date=2012-12-07&showweeks=4&p=.htm


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