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Your assessment of the BM strategy is wrong

Posted by: RupertPupkin on Aug 16, 15:14 in response to Moviesnob's post STX is a good gig and he's got great taste. They are well...

Not sure where you're getting that there was a drastic, mid-campaign shift.

BI: Adam Fogelson talks STX strategy. The Foreigner to open in November [FRGNR] Antibody Aug 16, 10:38

why are they referring to global box office when they dont handle international theatrical distribution yet? Moviesnob Aug 16, 11:05

or that somehow Universal is without franchises (Fast & Furious, Despicable Me/Minions?) {nm} notfabio Aug 16, 12:01

Jurassic Park! its telling that they couldn't get the trades for their PR puff piece. {nm} Moviesnob Aug 16, 12:08

nice little pr for dh theaters on front page of usa today life section today {nm} islander Aug 16, 12:42

yup, thanks for checking it out! DHF gets a tiny call out too {nm} Moviesnob Aug 16, 12:45

I think he's only talking about the time he was there - and while Universal had franchises during that time (Bourne, Meet the Parents, RogerMore Aug 16, 12:52

Fogelson was let go cause he couldnt develop franchises that worked for the entire world Moviesnob Aug 16, 13:00

but of course the irony is he should get the credit for Uni's 2015 {nm} Moviesnob Aug 16, 13:01

OK, that makes sense. He couldn't get them going, and someone else has. (Probably makes him a good fit for STX, at least) {nm} RogerMore Aug 16, 13:05

STX is a good gig and he's got great taste. They are well funded and have smartly gotten heavily into TV Moviesnob Aug 16, 13:21

Your assessment of the BM strategy is wrong RupertPupkin Aug 16, 15:14

what they sold at Cinema Con and what they went with were different and they said so to us {nm} Moviesnob Aug 16, 15:21

Ok. That is not my experience with the marketing or what they said. {nm} RupertPupkin Aug 16, 15:24





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