SPIN FACTOR®

The HSX Blog



Whisper Numbers: Underworld: Awakening leads an action-packed weekend

After skipping the third film in Sony Screen Gems’ vampires vs. werewolves franchise, Kate Beckinsale [KBECK] returns for the fourth film Underworld: Awakening [UNDW4].  Fans are sure to turn out for the sequel and even pony up extra for 3D, a first for the series. The opening should fall somewhere between Underworld: Evolution, the second film’s $26.9 million in 2006, and Underworld: Rise of the Lycans, the third film’s $20.8 million in 2009.  Competition from new and holdover action films will limit any breakout potential.  Opening in 3078 theaters, Underworld: Awakening may consume $24 million.

Cuba Gooding Jr. [CGOOD] and Terence Howard [THOWA] lead the cast of Red Tails [REDTL] about the Tuskegee Airmen during World War II. Produced by George Lucas, the PG-13 rated film relies heavily on special effects in hopes of attracting young moviegoers. The film should have support from older men as well as the African-American audience. Attacking 2512 theaters, Red Tails could shoot down $14 million.

With new films targeting the same male audience, Contraband [CNTRB] is poised to drop around 50% in its second weekend to $12 million.

The drama Extremely Loud and Incredibly Close [ELAIC] expands wide after 4 weeks of limited release. Warner Bros. has tried to portray the film set against the backdrop of 9/11 as more than just about the events of 9/11. Although Tom Hanks [THANK] and Sandra Bullocks [SBULL] lend their starpower, the film falls on the shoulder of young newcomer Tom Horn.  Reviews have been mixed, which will discourage some amongst the older target audience. Playing in 2630 theaters, Extremely Loud and Incredibly Close could draw in $12 million.

Director Steven Soderbergh [SSODE] wants to turn mixed martial arts fighter Gina Carano into a movie star in Haywire [HAYWR]. Unfortunately, female-led action films have a hard time connecting with moviegoers.  It will be even harder for a first timer, even with an all-star supporting cast. The R-rating will prevent teens from checking out Carano, while older guys will have other options this weekend. Breaking into 2439 theaters, Haywire could score $8 million.

That’s the whisper from the trading floor.



Tag(s): KBECK, UNDW4, CGOOD, THOWA, REDTL, CNTRB, ELAIC, THANK, SBULL, SSODE, HAYWR

View more Blog posts »



By Box Office Whisperer on Thursday, January 19, 2012 @ 04:01 PM 7160 views

Recent Comments

    No recent comments.



Christine (CRSTN) 150000 18.36 (+1.67)          Sydney Sweeney (SSWEE) 25000 29.96 (0.00)          Avatar: Fire and Ash (AVAT3) 1 447.57 (-1.12)          Split Fiction (SPFIC) 85000 43.84 (-3.28)          The Chaperones (CHAPR) 25000 10.56 (+1.02)          Corporate Retreat (CRPRT) 30000 3.66 (-0.42)          Coyotes (COYOT) 150000 0.86 (-0.12)          In the Blink of An Eye (IBOAE) 150000 2.59 (-0.04)          Avengers: Secret Wars (AVNG6) 142364 460.46 (+0.30)          Wicked: For Good $315M Blockbust (WCKD2.BW) 25000 6.60 (+0.13)          Star Wars: Dawn of the Jedi (STRW1) 5000 129.62 (-0.10)          ABC: 9-1-1 Nashville (911NAS) 25000 11.47 (-0.14)          Frankenstein (FRNST) 150000 0.01 (-0.01)          Disclosure Day (SKIES) 30000 156.17 (+0.85)          Avatar: Fire and Ash (AVAT3) 150000 447.57 (-1.12)          Steven Spielberg (SSPIE) 25000 43.12 (+0.16)          Peaked (PEAKD) 150000 7.61 (-0.39)          Christine (CRSTN) 150000 18.36 (+1.67)          Bullitt (BULIT) 150000 22.14 (+0.12)          Focker In-Law aka Meet the Paren (MPRN4) 150000 98.46 (+0.83)          Corporate Retreat (CRPRT) 150000 3.66 (-0.42)          Split Fiction (SPFIC) 150000 43.84 (-3.28)          Disclosure Day (SKIES) 15862 156.17 (+0.85)          X-Men aka Mutants (XMEN8) 150000 166.51 (+0.81)          X-Men aka Mutants (XMEN8) 150000 166.51 (+0.81)          Avatar: Fire and Ash (AVAT3) 100000 447.57 (-1.12)          Disclosure Day (SKIES) 150000 156.17 (+0.85)          Molly Gordon (MGORD) 25000 25.75 (+0.75)          The Beatles - A Four-Film Cinema (BEAT1) 742 107.52 (-0.44)          Hexed aka Untitled Walt Disney A (HEXED) 2500 116.22 (0.00)          Avatar: Fire and Ash (AVAT3) 150000 447.57 (-1.12)          Avatar: Fire and Ash - Opening W (AVAT3.OW) 100000 121.29 (-0.54)          Toy Story 5 (TOYS5) 1000 344.61 (-0.31)          Avatar: Fire and Ash - Opening W (AVAT3.OW) 100000 121.29 (-0.54)          The Chaperones (CHAPR) 150000 10.56 (+1.02)          Jurassic World sequel (JURA8) 26103 221.01 (+0.08)          Sheep Detectives aka Three Bags (3BAGF) 3390 34.59 (0.00)          EPiC: Elvis Presley in Concert (EPICC) 150000 13.66 (-0.17)          The Chaperones (CHAPR) 149998 10.56 (+1.02)          The Chaperones (CHAPR) 149996 10.56 (+1.02)          Split Fiction (SPFIC) 50000 43.84 (-3.28)          Crime 101 (CRIM1) 150000 38.45 (-0.10)          Peaked (PEAKD) 150000 7.61 (-0.39)          Colman Domingo (CDOMI) 25000 69.90 (-1.28)          Soulm8te (SOM8T) 2000 11.17 (-0.13)          Zootopia 2 (ZOOT2) 2000 290.45 (-1.01)          Dwayne Johnson (TROCK) 25000 139.61 (+0.66)          Carolina Caroline (CROLN) 150000 1.40 (+0.02)          Judy Greer (JGREE) 25000 33.50 (-0.26)          The Odyssey (ODYSE) 3959 281.45 (-0.54)