SPIN FACTOR®

The HSX Blog



Whisper Numbers: The Lorax seeks box office green

The first weekend of March brings the 3D animated film The Lorax [LORAX] based on the Dr. Seuss children’s book. Danny DeVito [DDEVI] voices the title creature who has an environmental message for a boy voiced by Zac Efron [ZEFRO]. The last animated film adapted from a Dr. Seuss book, Horton Hears a Who opened to $45.0 million in 2008. Although its starpower may not match Horton’s Jim Carrey, The Lorax does have the benefit of higher priced 3D tickets. Universal has pull out all the marketing stops in promoting the film from the makers of Despicable Me to parents and kids. The studio opened Hop from  the same animation studio to $37.5 million last spring. Appearing in 3728 theaters, The Lorax looks to earn at least $44 million.

The raunchy comedy Project X [PROJX] hopes to ride the current movie fad of found footage. The R-rated film about a party gone wild lacks starpower so Warner Bros. has been tirelessly screening the film to college age moviegoers and promoting the film through social media. Chronicle’s $22 million opening demonstrated there’s an audience for a found-footage film to be successful outside horror. Opening in 3055 theaters, Project X could capture about $17 million.

The unconventional Act of Valor [AOVAL] connected with the male target audience, but is unlikely to crossover to other demographics. The military film may decline 50% to $12 million.

Journey 2: The Mysterious Island [MYSTR] has shown tremendous legs at the box office and the arrival of The Lorax shouldn’t put too much of a dent. The 3D sequel should lock up another $8 million.

Tyler Perry films are typically frontloaded and Good Deeds [GDEED] won’t be the exception. A second weekend drop of 55% would take home $7 million.

That’s the whisper from the virtual trading floor.



Tag(s): LORAX, DDEVI, ZEFRO, PROJX, AOVAL, MYSTR, GDEED

View more Blog posts »



By Box Office Whisperer on Thursday, March 1, 2012 @ 04:31 PM 3106 views

Recent Comments

    No recent comments.



Spa Weekend (SPAWK) 150000 13.21 (+3.21)          The Hand That Rocks the Cradle (HTRTC) 1 24.65 (+0.29)          The Hand That Rocks the Cradle (HTRTC) 20000 24.65 (+0.29)          See You When I See You (SYWIS) 150000 4.00 (0.00)          The Hand That Rocks the Cradle (HTRTC) 15000 24.65 (+0.29)          In The Lost Lands (INTLL) 55000 9.13 (+0.31)          Companion (CMPAN) 3000 28.98 (+0.06)          Companion (CMPAN) 7000 28.98 (+0.06)          The Horror Fund 9 (SPOOK) 20000 20.21 (+0.17)          Mufasa: The Lion King (LION2) 75000 300.18 (-1.65)          Donald Glover (DOGLO) 2500 222.20 (+1.45)          See You When I See You (SYWIS) 150000 4.00 (0.00)          The Senior (SENIR) 150000 3.81 (+3.66)          The Batman: Part II (TBAT2) 150000 276.82 (-7.66)          Evil Dead Untitled (EVLD6) 15000 26.79 (-0.18)          Evil Dead Untitled (EVLD6) 25000 26.79 (-0.18)          Swamp Thing (SWAMP) 10000 36.91 (-0.29)          See You When I See You (SYWIS) 150000 4.00 (0.00)          The Senior (SENIR) 150000 3.81 (+3.66)          The Senior (SENIR) 150000 3.81 (+3.66)          Stuntnuts: The Movie (STUNT) 9999 21.48 (-0.03)          Stuntnuts: The Movie (STUNT) 2000 21.48 (-0.03)          Stuntnuts: The Movie (STUNT) 36000 21.48 (-0.03)          Stuntnuts: The Movie (STUNT) 36000 21.48 (-0.03)          See You When I See You (SYWIS) 150000 4.00 (0.00)          Kraven the Hunter (KRAVN) 7000 78.18 (-0.85)          Kraven the Hunter (KRAVN) 6111 78.18 (-0.85)          Zoe Kravitz (ZKRAV) 25000 119.56 (-0.33)          Jake Kasdan (JKASD) 25000 143.18 (-1.00)          Jake Kasdan (JKASD) 25000 143.18 (-1.00)          I am Legend 2 (LEGN2) 149999 56.86 (-0.34)          Golden aka Atlantis (ATLNT) 1 34.18 (-0.46)          Bonhoeffer (BNHFR) 24950 7.90 (+1.44)          Anaconda (ANAC3) 1 38.78 (-0.07)          Gladiator II (GLAD2) 149999 170.83 (-3.06)          Anaconda (ANAC3) 1 38.78 (-0.07)          Spa Weekend (SPAWK) 4000 13.21 (+3.21)          Spa Weekend (SPAWK) 6000 13.21 (+3.21)          Blood on Snow (BLOSN) 150000 23.27 (-0.21)          Blood on Snow (BLOSN) 1 23.27 (-0.21)          Moana 2 - Opening Weekend Wed-Su (MOAN2.OW) 100000 140.73 (+1.32)          Nutcrackers (NTCRS) 150000 2.81 (-0.03)          Moana 2 H$130 Call Wed-Sun (MOAN2.CA) 25000 6.40 (+0.13)          Dune: Messiah aka Dune: Part Thr (DUNE3) 2500 172.15 (+1.33)          See You When I See You (SYWIS) 150000 4.00 (0.00)          Paper Tiger (PTIGR) 150000 20.43 (+1.12)          Paper Tiger (PTIGR) 150000 20.43 (+1.12)          Famous (FAMOS) 150000 22.24 (+0.53)          Famous (FAMOS) 150000 22.24 (+0.53)          The Man with the Bag (TMWTB) 150000 26.50 (-0.23)