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Whisper Numbers: Will Smith is back in Focus

After a nearly two-year layoff from the big screen, Will Smith [WSMIT] returns with the R-rated drama Focus [FOCUZ]. His bankability was severely damaged when his last film After Earth bombed commercially and critically. It’s also been 7 years since Smith’s last non-sci-fi role in Seven Pounds, which opened to $14.9 million. Smith hopes to entice his fans back with a con-artist role that plays to his strength as a smooth-talking, slick operator. Warner Bros. has paired him with Margot Robbie [MROBB], still white hot off The Wolf of Wall Street. For a film targeting older adults however, reviews have been mixed thus far. Opening in 3323 theaters, Focus could nab $22 million.

Relativity targets horror fans once again with the PG-13 rated The Lazarus Effect [LAZAR] starring Olivia Wilde [OWILD] as a scientist brought back from the dead. There hasn’t been a horror film since Relativity’s The Woman in Black 2 opened to $15 million the first weekend of 2015. Playing 2666 in theaters, The Lazarus Effect could walk away with $12 million.

After its huge 73% drop-off last weekend, Fifty Shades of Grey [50SHD] should smooth out its decline a bit in its third weekend. A slide around 55% would bring in $10 million. Fellow third-timer Kingsman: The Secret Service should follow behind with about $9.5 million.

With its older target audience, McFarland, USA [MCFAR] should be able to hold 55% of its debut and collect another $6.5 million.

That’s the whisper from the virtual trading floor.



Tag(s): WSMIT, FOCUZ, MROBB, LAZAR, OWILD, 50SHD, MCFAR

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By Box Office Whisperer on Thursday, February 26, 2015 @ 03:16 PM 2037 views

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The Bad Guys 2 (TBAD2) 30000 79.85 (+1.72)          Here (HERE1) 150000 19.92 (-1.11)          The Unbreakable Boy (UNBOY) 12000 4.11 (-0.02)          The Incredible Hulk vs. Wolverin (THLK2) 40000 62.31 (+0.09)          Bob the Builder (BOBTB) 150000 25.57 (+2.93)          Heretic (HERTC) 10000 22.74 (-0.91)          Mickey 17 aka Mickey7 (MCKY7) 149988 92.91 (-0.38)          Bob the Builder (BOBTB) 150000 25.57 (+2.93)          Heretic (HERTC) 999 22.74 (-0.91)          The African-American Fund (AFRAM) 500 27.08 (+0.12)          Hurry Up Tomorrow (HUTMR) 150000 12.51 (+3.72)          Hurry Up Tomorrow (HUTMR) 150000 12.51 (+3.72)          Red One (REDON) 143058 107.38 (-2.07)          The End (THEND) 150000 2.76 (+0.86)          Singham Again (SNGH3) 132000 3.54 (+0.32)          Venom: The Last Dance (VENM3) 5221 144.61 (+1.46)          The End (THEND) 150000 2.76 (+0.86)          Reminders of Him (RMNDH) 150000 20.00 (0.00)          Reykjavik (REYKJ) 150000 3.56 (-0.44)          Cliffhanger (CLFHN) 150000 11.92 (-0.79)          Cliffhanger (CLFHN) 150000 11.92 (-0.79)          Hurry Up Tomorrow (HUTMR) 150000 12.51 (+3.72)          Hurry Up Tomorrow (HUTMR) 150000 12.51 (+3.72)          Bob the Builder (BOBTB) 150000 25.57 (+2.93)          Top Gun 3 (TOPG3) 30000 239.17 (-1.82)          Bob the Builder (BOBTB) 150000 25.57 (+2.93)          Top Gun 3 (TOPG3) 11714 239.17 (-1.82)          Transformers 8 (TFRM8) 150000 95.57 (+0.92)          Transformers 8 (TFRM8) 150000 95.57 (+0.92)          Cliffhanger (CLFHN) 150000 11.92 (-0.79)          Cliffhanger (CLFHN) 150000 11.92 (-0.79)          Moana 2 (MOAN2) 81547 240.60 (+1.42)          Pressure (PRSUR) 900 17.84 (+1.56)          Bob the Builder (BOBTB) 150000 25.57 (+2.93)          Hurry Up Tomorrow (HUTMR) 150000 12.51 (+3.72)          Hurry Up Tomorrow (HUTMR) 150000 12.51 (+3.72)          Here (HERE1) 150000 19.92 (-1.11)          Three Bags Full: A Sheep Detecti (3BAGF) 15309 29.35 (-0.82)          Here (HERE1) 150000 19.92 (-1.11)          Gladiator II (GLAD2) 9000 183.61 (-0.95)          Moana 2 (MOAN2) 66953 240.60 (+1.42)          Gladiator II (GLAD2) 97778 183.61 (-0.95)          Red One (REDON) 150000 107.38 (-2.07)          Reminders of Him (RMNDH) 150000 20.00 (0.00)          Moana 2 (MOAN2) 1278 240.60 (+1.42)          Elio (ELIO) 22 133.44 (-0.17)          Red One (REDON) 14000 107.38 (-2.07)          Grendel (GREND) 150000 23.30 (-1.52)          Pressure (PRSUR) 150000 17.84 (+1.56)          Weekend in Taipei (WKNTP) 5000 9.08 (-0.27)