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Whisper Numbers: Cop Out and The Crazies vie for spots on the podium.

Two new R-rated contenders enter the multiplex to take on the reigning R-rated box office champion.  Cop Out [2COPS] is the first movie directed by Kevin Smith [KSMIT] not also written by Kevin Smith, though you wouldn’t have known from the marketing campaign had it not been for “Fatgate”.   Action hero Bruce Willis [BWILL] buddies up with comedian Tracey Morgan [TMORG] in an action comedy that’s heavy on infantile behaviors and penis jokes. The film was previously titled A Couple of Dicks before wiser heads at Warner Bros. prevailed.  Poor reviews shouldn’t hurt the opening targeted strictly at young men, the demographic most not interested in the Olympics coverage this weekend.  Debuting in 3150 locations, Cop Out could take the top rung on the podium with a photo finish at around $20 million.

Although Martin Scorsese [MSCOR] and Leonardo DiCaprio [LDCAP] enjoyed their biggest opening on Shutter Island [SHISL], audience reaction has been mixed on the twisty thriller.  The Paramount film will drop-off more like a traditional R-rated thriller rather than run with the legs of their previous award-winning collaborations. Decaying over 50%, Shutter Island would land another $19 million.

Timothy Olyphant [TOLYP] and Radha Mitchell [RMITC] lead the cast of the horror remake The Crazies [CRAZI].  A film about ordinary people turning into psychotic killers, The Crazies is a variation on the standard zombie genre, which remains popular with moviegoers. Tearing into 2476 theaters, the Overture release could capture roughly $16 million.

Playing in its 11th weekend, the sci-fi epic Avatar is still hanging on strong in the top five.  Still the only 3D extravaganza in town, Avatar is sure to bank another $10 million this weekend and break the $700 million record mark at the domestic box office. 

That’s the whisper from the trading floor.



Tag(s): 2COPS, KSMIT, BWILL, TMORG, MSCOR, LDCAP, SHISL, TOLYP, RMITC, CRAZI

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By Box Office Whisperer on Thursday, February 25, 2010 @ 04:36 PM 4172 views

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Famous (FAMOS) 150000 21.84 (-0.40)          Famous (FAMOS) 100000 21.84 (-0.40)          The Hand That Rocks the Cradle (HTRTC) 100000 24.55 (-0.10)          CBS: Poppa's House (POPPAH) 25000 13.11 (-0.07)          Sneaks (SNEKS) 100000 13.57 (-0.46)          CBS: Matlock (MATLOC) 25000 15.37 (-0.07)          The Senior (SENIR) 150000 3.39 (-0.39)          Splitsville (SPTSV) 150000 4.44 (+0.11)          FOX: Murder in a Small Town (MDIAST) 25000 8.07 (-0.03)          Gladiator II (GLAD2) 1000 171.03 (+0.20)          Logan's Run (LOGAN) 100000 9.71 (-0.02)          The Matrix 5 (MTRX5) 100000 35.20 (-0.06)          Ready or Not 2 (RONO2) 1000 16.90 (0.00)          Ready or Not 2 (RONO2) 2000 16.90 (0.00)          The Senior (SENIR) 150000 3.39 (-0.39)          See You When I See You (SYWIS) 150000 3.87 (-0.13)          Cleopatra (CLEOP) 1000 37.44 (-0.06)          The Senior (SENIR) 149999 3.39 (-0.39)          The Devil Wears Prada 2 aka Reve (PRAD2) 743 87.73 (0.00)          Barbarella (BARBA) 100000 44.79 (-0.10)          Heretic (HERTC) 150000 25.39 (0.00)          I am Legend 2 (LEGN2) 100000 56.76 (-0.10)          Big Trouble in Little China (BTILC) 150000 2.73 (-0.02)          Boy Band (BOYBN) 100000 25.67 (-0.06)          Brave the Dark (BRVTD) 5000 5.18 (+0.10)          Jungle Cruise 2 (JUNG2) 150000 36.43 (-0.13)          Madden (MADEN) 100000 28.51 (-0.06)          Brave the Dark (BRVTD) 10000 5.18 (+0.10)          Brave the Dark (BRVTD) 1600 5.18 (+0.10)          Mother Mary (MMARY) 150000 8.50 (+0.26)          The Incredible Hulk vs. Wolverin (THLK2) 100000 61.02 (-0.10)          Gladiator II (GLAD2) 10000 171.03 (+0.20)          Gladiator II (GLAD2) 3000 171.03 (+0.20)          See You When I See You (SYWIS) 150000 3.87 (-0.13)          Spider-Woman (SPDWM) 100000 33.69 (-0.06)          See You When I See You (SYWIS) 150000 3.87 (-0.13)          Can I Get a Witness (CIGAW) 50000 1.85 (0.00)          Blade (BLAD1) 1000 91.47 (0.00)          Hamnet (HAMNT) 100000 16.93 (-0.02)          Anora (ANORA) 150000 15.07 (-0.06)          The Man with the Bag (TMWTB) 3200 26.50 (0.00)          The Man with the Bag (TMWTB) 2000 26.50 (0.00)          Crazy Rich Asians 2: China Rich (CRAS2) 25000 33.56 (-0.01)          Spa Weekend (SPAWK) 150000 12.90 (-0.31)          The Hand That Rocks the Cradle (HTRTC) 150000 24.55 (-0.10)          Cleopatra (CLEOP) 90000 37.44 (-0.06)          GOAT (TGOAT) 1000 23.23 (0.00)          Sneaks (SNEKS) 150000 13.57 (-0.46)          Mufasa: The Lion King (LION2) 150000 300.93 (+0.75)          Golden aka Atlantis (ATLNT) 5000 34.18 (0.00)