SPIN FACTOR®

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Box Score: Alice in Wonderland ruled again while newcomers tanked.

Declining just 47% from its record-breaking opening weekend, Alice in Wonderland [ALCNW] dominated the box office once again with an estimated $62 million weekend.  No longer just a novelty, 3D live-action films and their higher ticket prices have been embraced in full by audiences. Disney has already amassed $208.6 million after 10 days.

Universal's Green Zone [GREZN] will be awashed in red as the $140 million thriller debuted second with just $14.5 million. Not even  marketing the Iraq-set film starring Matt Damon [MDAMO] as a Bourne-esque thriller was able to overcome the fact that moviegoers remained uninterested in films about conflicts in the Middle East.

She's Out of My League [SHOML] lucked into the third slot with $9.6 million.   The R-rated romantic comedy drew a pretty even crowd that was 52% female and 50% under the age of 25.

Twillight fans proved they're faithful to Edward Cullen rather than Robert Pattinson [RPATT] as Summit's romance Remember Me [REMBR] opened with a forgettable $8.3 million.  

Our Family Wedding [FAMWD] debuted sixth with $7.6 million on 1605 screens. As expected, the romantic comedy attracted mainly African-American and Hispanic moviegoers.

 

Rank TITLE F-S-S TOTAL
1 ALICE IN WONDERLAND $62,000,000 $208,625,000
2 THE GREEN ZONE $14,534,520 $14,534,520
3 SHE'S OUT OF MY LEAGUE $9,600,000 $9,600,000
4 REMEMBER ME $8,281,000 $8,281,000
5 SHUTTER ISLAND $8,140,000 $108,008,000
6 OUR FAMILY WEDDING $7,600,000 $7,600,000
7 AVATAR $6,600,000 $730,344,022
8 BROOKLYN'S FINEST $4,290,000 $21,351,472
9 COP OUT $4,230,000 $39,443,000
10 THE CRAZIES $3,650,000 $33,358,368
11 PERCY JACKSON & THE OLYMPIANS: THE LIGHTNING THIEF $3,125,000 $82,318,000
12 CRAZY HEART $3,125,000 $34,203,105

 

 

 

Source; Exhibitor Relations Co.



Tag(s): ALCNW, GREZN, MDAMO, SHOML, RPATT, REMBR, FAMWD

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By Antibody on Sunday, March 14, 2010 @ 12:33 PM 3562 views

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