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Now the question turns to how frontloaded it will be.

Posted by: shadowking (a.k.a shadowking13) on May 27, 07:10 in response to horlicks' post $31.66 million for Hangover 2 on Thursday according to WB

Super-frontloaded like Sex and the City 2 (2.59x Thurs for the 4-day) and it would be a sizable short.

Surprisingly not frontloaded like TERM4 (3.88x Thurs for the 4-day) and it's a huge long. 

A more generic 3x Thursday and it breaks even. 

I could make a case for any of the three scenarios.

$31.66 million for Hangover 2 on Thursday according to WB {nm} horlicks May 27, 06:59

Now the question turns to how frontloaded it will be. shadowking May 27, 07:10

so we are looking at around 95 mill over 4days to make its mark its at now? {nm} laleb May 27, 07:19

Yup, 95.35... it will have to make $27 million on Friday to make that. {nm} secretstalker May 27, 07:23

HANG2 seems to have a broader appeal imo than SEX2 - I'll be pretty surprised if it follows that same pattern {nm} tbonearelli May 27, 07:55

I agree. HANG2 is as close of a 4 quadrant R-rated film as your can get. SEX2 was not. {nm} Rolling_Thunder May 27, 08:02

I've seen this mentioned a couple of times, but I'm going to respectfully disagree -- sort of. TH2 is definitely a broad-appealing R film, ShawnMR May 27, 08:32

KIds and families aren't included in the "four-quadrant" model... secretstalker May 27, 08:34

Which is why the four-quadrant model has never made much sense to me. {nm} shadowking May 27, 08:42

No model is perfect. Just another tool. {nm} Juiced May 27, 08:44

It's why kids' movies generally show up low in tracking... well, except for Kung Fu Panda 2 apparently. :) {nm} secretstalker May 27, 08:49

I think the Panda kids undertracking thing was counteracted by the sequels frequently overtrack due to name recognition thing. {nm} shadowking May 27, 08:51

The point was that Matrix and Passion had broader appeal among each of the four quads. ;) {nm} ShawnMR May 27, 08:55

Didn't the Matrix appeal more to men than to women? {nm} Juiced May 27, 09:05

I would imagine so. Same goes for Hangover though, especially among older audiences. {nm} ShawnMR May 27, 09:21

I understand where you're coming from. I think the quadrants are a bit too broad to be useful myself, but it's what's used most often. {nm} Rolling_Thunder May 27, 08:56

also Hangover is a film exclusive... Sex2 was sequel to an adapted TV show...with dwindling audience...and had media backlash going against b4bad May 27, 09:52

I'll say it ends up somewhere in the middle. {nm} secretstalker May 27, 08:01

5.8M for Panda according to Guru. {nm} shawman May 27, 08:32





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