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I definately think it can open well above $46MM. Reviews will likely be very strong...I think there is interest that isn't yet showing up
in tracking. I know several people who have said it's their number 1 movie for the summer. It has not gotten a ton of buzz on twitter etc as Paramount has either done a bad job marketing it or is deliberately waiting to turn it up. Reviews will come out June 1st and they should be very strong. I think over the next two weeks, awareness will rise.
It is opening on its own weekend on a decent weekend in the summer. If the reviews are indeed very good, I do think it can open in excess of that.
Plus remember how the tracking didn't pick up interest in Bridesmaids that in reality moved up as reviews and WOM made its way out.
RS: [XMEN4] mid-60s May 29, 13:39
This may sound weird but I want to see all 6 of those films {nm} May 29, 13:41
i think The Hangover is going to steal Xmen's thunder, unfortunately {nm} May 29, 13:58
I expect MTC to say $70 million and the normal rule to apply. {nm} May 29, 14:09
Time for someone to explain the rule to me :) i see this every week and i have no idea what you guys are talking about :p {nm} May 29, 14:20
Couldn't that be simplified to "mtc is more accurate"? {nm} May 29, 14:52
Not really. The MTC/RS rule is a piece of logic on an of itself. {nm} May 29, 16:36
sorry, in and of itself {nm} May 29, 16:37
u better apologize !! {nm} May 29, 16:45
70 wouldn't be significant enough for the rule to apply - that would be less than 10% difference {nm} May 29, 15:03
We are in concurrence. {nm} May 29, 15:30
I definately think it can open well above $46MM. Reviews will likely be very strong...I think there is interest that isn't yet showing up May 29, 17:01
We'll see. May 29, 19:49
i wanna see xmen but i hate james mcavoy. {nm} May 29, 16:40