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Rollercoaster time - Nikki says $20M Midnights for Avengers

Posted by: Carcharodon on May 04, 08:20

http://www.deadline.com/2012/05/avengers-now-260-5m-overseas-could-reach-585m-worldwide-through-sunday-with-u-s-canada-russia-china-openings/

Rollercoaster time - Nikki says $20M Midnights for Avengers Carcharodon May 04, 08:20

Just a bit of my own analysis - this looks to be the highest 'School Night' midnight screening; all others were summer of TG holiday Carcharodon May 04, 08:25

great point re: school nights {nm} BorderLand May 04, 08:25

Nowhere close to HPOT8's 43.5 midnights, but still more than HGAME's 19.7. Now we wait to see which path it follows. {nm} Paul2k May 04, 08:25

DL updated to $18.7M {nm} Antibody May 04, 09:00

Well, on the bright side, perhaps a low midnight means it won't be as frontloaded {nm} BorderLand May 04, 08:25

Again, keep in mind that HP7.2 was Summer, no school and thus kids could rush out to see it... {nm} Carcharodon May 04, 08:26

yeah, I didn't think of that... anticipating sat should pretty huge, no? {nm} BorderLand May 04, 08:28

I'm thinking Friday afternoon into evening will be the juggernaut here, and hopefully Saturday performs well with the younger crowd {nm} Carcharodon May 04, 08:33

plus Harry has a hard core fan base and the midnight showing is an event, the Avengers will still perform strong {nm} nero5150 May 04, 11:12

Actually I think that's a huge number. Twilight and Potter are different beasts w/respect to midnight. More comparible are TDK, ROTF & HG. {nm} GMov May 04, 08:28

Some comparisons: BATM2 $18.5M, HPOT7 $24M, HPOT8 $43.5M, STAR3 $16.9M, TWLI2 $26.3M, TWLI3 $30M, IRNM2 $7.5M {nm} RogerMore May 04, 08:29

(THOR, CAPAM, GLANT and XMEN4 all had midnights in the $3M-$4M range) {nm} RogerMore May 04, 08:32

Strong number. I may have to up my prediction a bit. {nm} BionicMoron May 04, 08:29

I think the multiplier to use is TDK's 8.562x (OW/midnight) which implies $171MM for Avengers. Midnights are higher these days than '08 but GMov May 04, 08:31

And it comes in below Hunger Games midnights. TOLDJA! {nm} thatpj May 04, 10:27

Actual is $18.7M {nm} Antibody May 04, 08:58

Don't forget about Cinco De Mayo REDKED May 04, 09:01

How many were the Movie Marathon ticket vs just the Midnight showing? {nm} medv4380 May 04, 09:50





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