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That's a possibility, but your average of about 35% drops every weekend is going to be difficult, doable, but difficult. The question is...
can Ted cross over and continue to grow its audience, or is hit locked into a certain demo? Horrible Bosses, Bad Teacher, The Hangover, and 21 Jump Street all had premises that can appeal to wide audience base, Ted can go either way, I'd think.
Official Adjusts Jul 01, 10:25
time to short both ted & magic mike {nm} Jul 01, 10:30
Interesting call to action? {nm} Jul 01, 10:42
Careful there - looks like a call to action. {nm} Jul 01, 10:43
I would point out that Bad Teacher last year at the end of June delisted with a 2.85 multiplier {nm} Jul 01, 10:44
Also in June was the Hangover which delisted at 4.07... The point is that you can find reasons for both directions {nm} Jul 01, 10:53
Most decently received R-comedy does have legs, however most R-comedy does not have a built in audience like TED. Jul 01, 10:58
Let's get real here. :-) Against SPID4, ICEA4, and BATM3? {nm} Jul 01, 10:56
ICEA4? What kind of overlap does that have with TED? {nm} Jul 01, 10:58
I think it's more to do with screen space, All three of those are going to command a good percentage of theater screens {nm} Jul 01, 11:04
I had higher hopes for Magic Mike...but it has begun to feel like Satc2... Jul 01, 12:00
Worse than SatC2. Before actuals, which may show a worse drop, it sits at No. 9 for percentage of OW coming from Friday... Jul 01, 14:09
With weekday business being as strong as it is this time of year, something like 35-22-14 on the weekends would be enough Jul 01, 11:13
That's a possibility, but your average of about 35% drops every weekend is going to be difficult, doable, but difficult. The question is... Jul 01, 17:50
Yeah, I'm not sure it's going to happen, but screencounts won't be the determining factor. Jul 01, 19:17
You mean like...Transformers 3, Harry Potter 8 and Captain America??? {nm} Jul 01, 11:01
Yes, but BDTCH is only delisted at $88, and not the $146, and seemingly frontloaded TED numbers, though. {nm} Jul 01, 11:14
Why do you think TED is frontloaded, it had an identical OW internal multiplier to Hangover {nm} Jul 01, 11:29
BOM shows the drop as about 13% for both Sat and Sun. Bad Teach was 10% & 24% and Hangover was 10% & 12.4%. Jul 01, 12:31
I note that The Avengers have finally dropped out of the top 10 {nm} Jul 02, 08:53