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LAT: ELYSM $32 million, according to those who have seen pre-release audience surveys. PLANE $28 million WEMIL $24 million PJAC2 $19 mill

Posted by: Antibody on Aug 08, 15:04

http://www.latimes.com/entertainment/movies/moviesnow/la-et-ct-box-office-elysium-millers-planes-percy-20130808,0,6990512.story

LAT: ELYSM $32 million, according to those who have seen pre-release audience surveys. PLANE $28 million WEMIL $24 million PJAC2 $19 mill Antibody Aug 08, 15:04

Ouch alert for PLANE. I said $32M for that one. I still believe PJAC2 may do slightly more than either my predict of $18-$21M or LAT's. eallensbp Aug 08, 15:10

I'm drowning on ELYSM, $10M+ under if LAT is to be believed, so I'm hoping ELYSM proves the pre-release tracking wronger than Miss Cleo. {nm} eallensbp Aug 08, 15:13

If there's one lesson to take from the 2013 box office, it's to always bet on original sci fi. RogerMore Aug 08, 15:19

And the IM is the most important part of your message... So true. {nm} skamanfu Aug 08, 15:43

That, Roger, by no means is cause for me to start auto-Shorting movies that happen to be original SciFi. In this case, I think competition-- eallensbp Aug 08, 16:42

At any rate, we still got 'til Sun before we can make like NIKKI writing a postmortem on ELYSM. OTOH, gotta agree, not a good summer for, eallensbp Aug 08, 16:44

I think competition's only part of the story - after all, there doesn't seem to a lot of direct competition for ELYSM's audience this w/e RogerMore Aug 08, 17:26

Not arguing that, Roger. I'm treating ELYSM as an isolated case in this matter. Certain brands of SciFi are evergreen; Blomkamp's his own-- eallensbp Aug 08, 18:27

I think it's way too early in Blonkamp's career to say that. Look at Guillermo del Toro, who has a more established RogerMore Aug 08, 19:23

Yeah, I won't pretend that my statement about Blomkamp being a brand isn't bold or risky. But I feel this guy is the real deal. More inside. eallensbp Aug 08, 19:54

Elysium is #3 on the Fandango iPad app...which is pretty surprising for a movie that should have advanced sales appeal {nm} GMov Aug 08, 16:24

Not surprised Millers is ahead of it but very odd that Planes is as well {nm} GMov Aug 08, 16:26

Weeeeellllll . . . when Disney 1st committed to wide theatrical for PLANE, honestly, I was like YEAH! $70+ opener. Never could have thought eallensbp Aug 08, 16:49

PLANE is NOT by Pixar. {nm} Antibody Aug 08, 16:52

No, and neither is BOLT. I made the Pixar comparison since the material, as Disney's marketing keeps emphasizing is "from the WORLD of CARS" eallensbp Aug 08, 18:21





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