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Front loaded female audience, inaccurate overall weekend estimates, media fluffing to soften the blow to the female stars, etc. {nm}

Posted by: chosenone2oo5 on Jul 17, 09:53 in response to shadowking's post Why do you think it will have a 40% Saturday to Sunday drop?

Ghostbusters - 46 mill {nm} RazorHawk Jul 17, 08:32

Yeah sure thing Sony. ::eagerly awaits seeing the 43 million actual number on Monday:: {nm} Hersheybar Jul 17, 08:57

Why do you think it will have a 40% Saturday to Sunday drop? shadowking Jul 17, 09:03

Front loaded female audience, inaccurate overall weekend estimates, media fluffing to soften the blow to the female stars, etc. chosenone2oo5 Jul 17, 09:53

Good luck with that {nm} shadowking Jul 17, 09:54

Do you remember "Transformers: Age of Extinction" had its Opening Weekend numbers bumped up because Paramount was embarrassed of <$100M? {nm} chosenone2oo5 Jul 17, 09:59

Nope, wasn't paying attention to box office at the time. A Google seach turns up nothing on the matter - care to provide a link? shadowking Jul 17, 10:08

Here ya go buddy. chosenone2oo5 Jul 17, 10:15

I was not expecting a link to a legit source, so thanks for that shadowking Jul 17, 10:29

Like I said before--not only is Sony probably going to lose out on even worldwide gross, but there's profitable engines (Feig, etc.) at risk chosenone2oo5 Jul 17, 10:44

Where it will really lose out is if it can't release in China, where Warcraft and Pacific Rim made up a lot of their domestic losses {nm} FranklynStreet Jul 17, 13:08

This news has already been posted on the Forum. It HAS BEEN denied release in China. Link inside. chosenone2oo5 Jul 17, 17:20

performed below expectations all wknd. 19m Friday became 17m, 18m Sat became 16m, 50+m became "46M" {nm} Fitch3k Jul 17, 11:55

From Thursday night estimates to this morning, "Ghostbusters (2016)" literally dropped $10M. Read the forums here for all that jazz. {nm} chosenone2oo5 Jul 17, 11:59

+1 {nm} chosenone2oo5 Jul 17, 09:52

+1 {nm} Fitch3k Jul 17, 11:54

With "Pets" strong and "Star Trek," and "Ice Age" opening. "Ghost" will far to 4th (Maybe 5th) next weekend... Ouch. {nm} VictorY Jul 17, 09:16

"Suicide Squad" will kill it too--women will abandon "Ghostbusters (2016)" for Harley Quinn, not to mention supporting her supervillainesses {nm} chosenone2oo5 Jul 17, 10:17

First older women will abandon it for Bad Moms in 2 weeks, teen girls and twenty something for Nerve. It's legs will be stumpy. Baron_Darcon Jul 17, 10:33

I FORGOT "Bad Moms!" That rips McCarthy & Wiigs's audience right out from under 'em! Wow! "Nerve" is still uncertain as to how high it'll go {nm} chosenone2oo5 Jul 17, 10:38

How could you forget Bad Moms - that's the best comedy trailer of the summer?:) TwoMisfits Jul 17, 10:50

Actually, Jon Lucas and Scott Moore are excellent writers--but this is only the 2nd time they've directed their material (since 21OVR, meh). chosenone2oo5 Jul 17, 11:23

Sidenote: I think it qualifies a flop since it set the franchise back a step--opened at 27.7% less than "Ghostbusters II" inflation-adjusted {nm} chosenone2oo5 Jul 17, 11:41

Speaking of franchises getting set back--also looks unlikely "Independence Day: Resurgence" will make a profit, thus unlikely for a sequel. {nm} chosenone2oo5 Jul 17, 11:56

The real question is going to be the adjust numbers, how will it preform? Like a Cinemascore B+, frontloaded action, typical MMCCA? Baron_Darcon Jul 17, 13:02

+1 on MMCCA taking a hit. "Bad Moms" is in DIRECT contention, as it's the exact same demographic that usually goes to her movies. {nm} chosenone2oo5 Jul 17, 17:23





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