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I wonder if T-mobile / Walmart-style promotions only show up when a tentpole film is sensed, by insiders, to be in deep trouble?

Posted by: second gary (a.k.a 80181597) on Aug 06, 17:25 in response to MattW's post Yeah I'm thinking around there as well

Or some kind of trouble, inasmuch as SUICD will still achieve a new August record by a wide margin, falling short at the same time of genre expectations?

RTH via BOT suggests SUICD Saturday "mid 30s maybe." second gary Aug 06, 16:30

If that holds, what, $120-125M OW? {nm} ~JPV~ Aug 06, 16:40

SUPE2 Saturday was -38% below Friday, and Sunday a further -33%. If SUICD has a 35M Saturday, and it follows SUPE2, then. . . second gary Aug 06, 16:47

Yeah I'm thinking around there as well MattW Aug 06, 17:17

I wonder if T-mobile / Walmart-style promotions only show up when a tentpole film is sensed, by insiders, to be in deep trouble? second gary Aug 06, 17:25

Yes--specifically, deals where they give away free movie tickets in hopes SOMEONE SOMEWHERE will like it, and get paying customer(s) by WOM. {nm} chosenone2oo5 Aug 06, 20:31

I question the reliability of an unsourced forum post, but the most recent comment in that thread for Saturday is "Looking at 67-70 atm" {nm} hilarycondon Aug 06, 17:54

Rth is a verified insider with access to numbers. I don't know the person who posted the other take. {nm} RogerMore Aug 06, 18:00

The other post is by a dc fanboy with no inside info who was predicting over 200 going into the weekend. I've been watching that thread {nm} MattW Aug 06, 18:03

Thanks (200 pages with gif avatars is too much for me to follow) {nm} RogerMore Aug 06, 18:24

I have yet to believe any DC Comics film can deliver $200M+ after "Batman v Superman: Dawn of Justice" screwed the goodwill pooch. ARR-ARR!! {nm} chosenone2oo5 Aug 06, 20:32

The post you are quoting is from 'Excel" ... you need to do more research... RazorHawk Aug 06, 18:16

So if this has, my take is that the comic book fans loved it, but no one else showed up {nm} tealfan Aug 06, 18:02

*so if this holds {nm} tealfan Aug 06, 18:03

The reviews are definitely damning, but that high of a drop from Friday to Saturday feels unlikely. hilarycondon Aug 06, 18:10

Why does it feel unlikely? True Friday is 44.6. WOM can definitely affect the Saturday after the opening Friday. {nm} Jay_Beezy Aug 06, 18:16

Agree with Jay - many of us said 6x multiplier plus free tickets...that's right in line with our expectations... {nm} TwoMisfits Aug 06, 18:26