THR: [MUMY4] Tracking 40-42 May 18, 12:29
Making TCRUI indestrucible just kills any suspense. Nothing's gonna hurt, why is he running? May 18, 12:56
There are fates worse than death... O_O duh? May 18, 12:57
Work(ed) for Wolverine and Edge of Tomorrow! Doesn't mean he doesn't go through the torment of dying each time. {nm} May 18, 13:06
At least the latest TV spots don't make it look like a Mission Impossible movie. (Or at least less so.) {nm} May 18, 17:10
I think THR is over-exaggerating. Low-to-mid-$30M range. Buzz bubble burst last month on this zit. May 18, 13:18
Hard to say EOT initial tracking was 30 and it did 28, but MISS5 was 40 and it did 56. Mummy has a brand which EOT didn't. May 18, 13:27
Universal is marketing Mummy as a Mission Impossible film. People are dubbing it Mummy Protocol. {nm} May 18, 13:54
So a horror (potential) franchise is already a joke: can Universal not see how royally this marketing is screwed up? May 18, 14:13
What if they are going to action franchises with horror elements rather than vice versa? {nm} May 18, 14:46
Reviews are overwhelmingly negative so far, that will hurt casual viewing. {nm} Jun 08, 10:59