The first movie under the firm's new strategy, "Legendary" with Patricia Clarkson, Danny Glover and WWE star John Cena, will hit theaters in September.
It will be the first example of WWE experimenting with release windows, which it plans to do regularly, according to Wilson.
"Legendary" will get a limited two-week U.S. theatrical run thanks to distribution partner Samuel Goldwyn Films, followed by a DVD launch right after that to take advantage of a single marketing campaign, Wilson said.
The movie is about a teenager looking to reunite his family through high school wrestling, which previously tore his family apart due to a tragedy.
Saturday's WWE business partner event featured well-received trailers for "Legendary" and family comedy "Knucklehead," the second WWE film under its new studio strategy, which hits theaters in early November. It features Mark Feuerstein, Melora Hardin, Dennis Farina and WWE star Paul "Big Show" Wight as a giant orphan who learns to become a wrestler to save his orphanage.
Next year will feature three WWE film releases.
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