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I think going into the weekend, it was known that it lost a lot of the teen/college crowd with the last movie.
but there's absolutely no reason why families and kids won't go see the movie over the weekend and/or over Memorial Day weekend and I expect it to build well on that $70 million opening, especially being that I've heard it's generally better (haven't seen it myself)... I don't think the IMAX/3D tickets helped much cause people were hesitant to pay a premium for the movie and that may prove to be the case for MANY of the movies being released this way in the coming years.
oh and 2/2. {nm} May 22, 05:30
I think going into the weekend, it was known that it lost a lot of the teen/college crowd with the last movie. May 22, 05:41
My concern is that it might not actually play well with kids and parents May 22, 05:51
I haven't seen it.. but it seems to be marketed well to kids/families with the commercials. May 22, 05:54
Right--marketing for families has been fine. I'm talking about long-term playability for it, though May 22, 05:57
was it worse than TFRM2, Poseidon and The Day After Tomorrow? {nm} May 22, 06:04
TF2 and DAT are guilty pleasures. :) It was roughly on par with Poseidon. {nm} May 22, 06:07
That's about right. May 22, 06:10
Last Airbender has serious performance issues, though. Shyamalan is not an 'actor's director." May 22, 06:20
Kinda ironic for a director who discovered under-20 Oscar nominees Haley Joel Osment and Abigail Breslin May 22, 06:24
BTW, what do you think happened with MacGruber? May 22, 05:55
Tracking on it was terrible. I don't think anything happened to it. Campaign was bad, stars are weak, and... May 22, 05:59
its a 30-second sketch that they've already beat to death on SNL {nm} May 22, 07:20
Did DreamWorks lower their expectations? I thought it was a third party analyst. {nm} May 22, 06:03
you are correct, i just glazed over the post and did not read the full article at the time... May 22, 06:06
I saw a bunch of the ads, and for the life of me, I couldn't figure out what SHRK4 was actually about. May 22, 09:35
If it was a "brilliant little piece of counter-programming," why did it flop miserably? {nm} May 22, 11:37