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THE ENTERTAINMENT MARKET
THE ENTERTAINMENT MARKET
Awareness is only one metric that gets polled
And tracking is primarily about measuring marketing so if awareness is lower than expected then you can shift strategies
WB confirms $70.5m Friday for Barbie... Women under 25 made up 26% of audience, gave it an A+ CinemaScore Jul 22, 07:42
Males made up of 35% audience... gave it A- CinemaScore. {nm} Jul 22, 07:42
Biggest audience was aged 25-34, smallest was under 18 and 50 and up. {nm} Jul 22, 07:43
Figured the young 20 crowd, I went to see MI and the theatre was full of young women all dressed in pink. {nm} Jul 22, 07:46
The under 18 crowd will increase with families on Sat and Sun. {nm} Jul 22, 08:45
link Jul 22, 07:47
33M Oppenheimer Jul 22, 07:49
marketing departments desperately looking at the release schedule to find the next disparate mashup they can pimp {nm} Jul 22, 07:56
My Big Fat Nun 2 September 8th baby {nm} Jul 22, 08:03
#TrenchageMegnantNinja...um.... Statham. {nm} Jul 22, 08:04
Anyone but Wonka December 15th. {nm} Jul 22, 08:06
Saw Patrol, apparently {nm} Jul 22, 08:15
"Hey, kids, since you enjoyed Paw Patrol so much, it's time to be introduced to the Saw franchise" {nm} Jul 22, 08:49
I hope someone in Paw Patrol says "Wanna play a game?" to someone else... {nm} Jul 22, 10:14
OW tracking from Quorum and others barely a month ago was $45m. It's obvious these "awareness" metrics are useless. {nm} Jul 22, 08:07
The majority of marketing spend starts 30 days out tracking primary purpose is to track that period to release {nm} Jul 22, 08:15
That said there probably were people who were surveyed but didnt want to admit to wanting to see Barbie {nm} Jul 22, 08:17
fiwiw, that would be "Interest" and "Willingness to Pay" {nm} Jul 22, 08:24
BARBI's awareness did not stay flat and increased dramatically over time. {nm} Jul 22, 08:16
If you plotted BARBI's awareness growth from week to week, you can even project ahead, {nm} Jul 22, 08:21
Awareness is only one metric that gets polled Jul 22, 08:25
That 45-55 was 6 weeks ago. The studio didn't release it. The tracking company did to drum up publicity and business. {nm} Jul 22, 08:38
^this {nm} Jul 22, 08:50
(For Moviesnob's post) {nm} Jul 22, 08:50
i also agree with Duffield -- reviews matter Jul 22, 09:19
Presales were already huge when review embargo was finally lifted for both films a couple days ago. {nm} Jul 22, 09:34
Not surprised. Barbie was the first movie I heard being talked about among high school students since End Game Jul 22, 20:03
