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Not surprised. Barbie was the first movie I heard being talked about among high school students since End Game
Discussion started in early June
WB confirms $70.5m Friday for Barbie... Women under 25 made up 26% of audience, gave it an A+ CinemaScore Jul 22, 07:42
Males made up of 35% audience... gave it A- CinemaScore. {nm} Jul 22, 07:42
Biggest audience was aged 25-34, smallest was under 18 and 50 and up. {nm} Jul 22, 07:43
Figured the young 20 crowd, I went to see MI and the theatre was full of young women all dressed in pink. {nm} Jul 22, 07:46
The under 18 crowd will increase with families on Sat and Sun. {nm} Jul 22, 08:45
link Jul 22, 07:47
33M Oppenheimer Jul 22, 07:49
marketing departments desperately looking at the release schedule to find the next disparate mashup they can pimp {nm} Jul 22, 07:56
My Big Fat Nun 2 September 8th baby {nm} Jul 22, 08:03
#TrenchageMegnantNinja...um.... Statham. {nm} Jul 22, 08:04
Anyone but Wonka December 15th. {nm} Jul 22, 08:06
Saw Patrol, apparently {nm} Jul 22, 08:15
"Hey, kids, since you enjoyed Paw Patrol so much, it's time to be introduced to the Saw franchise" {nm} Jul 22, 08:49
I hope someone in Paw Patrol says "Wanna play a game?" to someone else... {nm} Jul 22, 10:14
OW tracking from Quorum and others barely a month ago was $45m. It's obvious these "awareness" metrics are useless. {nm} Jul 22, 08:07
The majority of marketing spend starts 30 days out tracking primary purpose is to track that period to release {nm} Jul 22, 08:15
That said there probably were people who were surveyed but didnt want to admit to wanting to see Barbie {nm} Jul 22, 08:17
fiwiw, that would be "Interest" and "Willingness to Pay" {nm} Jul 22, 08:24
BARBI's awareness did not stay flat and increased dramatically over time. {nm} Jul 22, 08:16
If you plotted BARBI's awareness growth from week to week, you can even project ahead, {nm} Jul 22, 08:21
Awareness is only one metric that gets polled Jul 22, 08:25
That 45-55 was 6 weeks ago. The studio didn't release it. The tracking company did to drum up publicity and business. {nm} Jul 22, 08:38
^this {nm} Jul 22, 08:50
(For Moviesnob's post) {nm} Jul 22, 08:50
i also agree with Duffield -- reviews matter Jul 22, 09:19
Presales were already huge when review embargo was finally lifted for both films a couple days ago. {nm} Jul 22, 09:34
Not surprised. Barbie was the first movie I heard being talked about among high school students since End Game Jul 22, 20:03