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Steve Mason Is Back And He Has Numbers: 21M for DM, 11M For Eclipse, 7.2M for TS3, 9.5 For Preds, 5.8M For Airbender.

Posted by: wrongturn687 on Jul 09, 23:01

Link - http://stevemasonsmog.typepad.com/steve_masons_exclusive_bo/2010/07/despicable-me-scores-huge-with-21m-friday-58m-3day-twilight-holds-strong-predators-likely-4th-for-th.html

Steve Mason Is Back And He Has Numbers: 21M for DM, 11M For Eclipse, 7.2M for TS3, 9.5 For Preds, 5.8M For Airbender. wrongturn687 Jul 09, 23:01

To think that this movie tracked to do 20M opening weekend max, until less than two weeks ago... What gives?? {nm} Facto Jul 10, 00:04

the tracking was wrong {nm} ConrocK Jul 10, 00:21

Well, obviously.. The question is how - and why by *that* much? {nm} Facto Jul 10, 00:24

Kids films are hard to track and MTC had a SIGNIFICANTLY higher # then RS 35m compared to low 20's, meaning a breakout hit. {nm} Mattrek Jul 10, 01:58

Yeah, looking at your two posts to me.. I think I need to start following that rule as well. It's 100% so far, and even better than the LAT. {nm} Facto Jul 10, 02:15

Tracking services rarely get kids movies correct. The ussually underestimate them and magicdreamer Jul 10, 00:24

Yikes my spelling. Time for bed. {nm} magicdreamer Jul 10, 00:26

Tracking is a guide not an absolute. It's up to the player to determine if it is blowing smoke or not. Blame the ads that played up to the H-Mogul Jul 10, 00:30

I never saw those ads. Otherwise I would have held it Long !!!. Luckily I can still play 10.000 CXDESM - eh...!? {nm} JMT Jul 10, 00:51

That's great. grammar Jul 10, 05:44

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