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Tracking is a guide not an absolute. It's up to the player to determine if it is blowing smoke or not. Blame the ads that played up to the
moms out there by showing what a great dad he was even though he is Despicable. 
Steve Mason Is Back And He Has Numbers: 21M for DM, 11M For Eclipse, 7.2M for TS3, 9.5 For Preds, 5.8M For Airbender. Jul 09, 23:01
To think that this movie tracked to do 20M opening weekend max, until less than two weeks ago... What gives?? {nm} Jul 10, 00:04
the tracking was wrong {nm} Jul 10, 00:21
Well, obviously.. The question is how - and why by *that* much? {nm} Jul 10, 00:24
Tracking services rarely get kids movies correct. The ussually underestimate them and Jul 10, 00:24
Yikes my spelling. Time for bed. {nm} Jul 10, 00:26
Tracking is a guide not an absolute. It's up to the player to determine if it is blowing smoke or not. Blame the ads that played up to the Jul 10, 00:30
I never saw those ads. Otherwise I would have held it Long !!!. Luckily I can still play 10.000 CXDESM - eh...!? {nm} Jul 10, 00:51
That's great. Jul 10, 05:44