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THE ENTERTAINMENT MARKET
The positives for EASYA is the market has been overloaded with R-rated and male-oriented films lately, and it has good reviews
Feel quite like Mean Girl, which opening would adjust to about $30m today.
MTC tracking: EASYA - 25, NCDEV - 18, TOWN - 15, ALPOM - 8 Sep 13, 11:38
That's ridiculously good for EASY3. I must say I'm quite surprised, even though the reviews are good. {nm} Sep 13, 12:09
*EASYA {nm} Sep 13, 12:09
Shocking was the first word that came into my head as well. Sep 13, 12:22
Think both EASYA and NCDEV are quite high... neither has anyone who can bring in that kind of business. {nm} Sep 13, 13:05
Seems way too high for EASYA. Where's the marketing and what makes it different than other middling teen comedies? {nm} Sep 13, 12:22
uh, Emma Stone roxxx! Hello?! {nm} Sep 13, 12:58
Meh, she's really nothing special. Can see why she appeals to girls though. {nm} Sep 13, 13:07
The positives for EASYA is the market has been overloaded with R-rated and male-oriented films lately, and it has good reviews Sep 13, 13:22
Reviews don't matter one way or the other for a film with its target audience. They matter for The Town, not EASYA {nm} Sep 13, 13:27
Disagree. Good reviews mean people OUTSIDE its target audience might see it. {nm} Sep 13, 14:22
I don't see many adults over 25 (or men) seeing it regardless of reviews, not with other choices. {nm} Sep 13, 15:31
I'm a 21-year old heterosexual male and I've been looking forward to this for months Sep 13, 17:03
Emma Stone = you'd think she was a man if you heard her talk. {nm} Sep 13, 23:07
You're the one that made it sound like you think every teen girl and her mom will see it Sep 13, 21:27
Mean Girls had Lohen in her Prime and Tina Fey Sep 14, 02:02
would Juno be a good example of a movie that skewed teen female, but went beyond that because of good reviews and buzz? {nm} Sep 13, 17:17
Juno did the business it did because of Oscar buzz and appeal to adults that EASYA won't have {nm} Sep 13, 18:09
I have a hard time seeing four openers doing that much combined business this time of year. {nm} Sep 13, 16:43
i agree, esp with [RESE4] slated to pick up another $10. somethings gotta give {nm} Sep 16, 11:45