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DL: Weekend numbers: LAWKI: $15 m, SCTRT: $13 m, MYSOL: $7

Posted by: DrRichieG on Oct 10, 00:32

http://www.deadline.com/2010/10/first-box-office-whos-in-first/

DL: Weekend numbers: LAWKI: $15 m, SCTRT: $13 m, MYSOL: $7 DrRichieG Oct 10, 00:32

Link is inside the previous post {nm} DrRichieG Oct 10, 00:42

MYSOL: What went wrong marketing-wise? {nm} HarryWarden Oct 10, 01:19

imo, tv spots were bad: looked cheap, didnt explain what it was and no money shot. nothing about it screamed "you have to see this" {nm} islander Oct 10, 06:28

What about the hand covering the kid's face? I guess that was their moneyshot. Kind of weak for one though {nm} HarryWarden Oct 10, 09:01

They put too much emphasis on Wes Craven's 20+ year old horror films and 3D in the key art, also stuck in a horror/3D glut. notfabio Oct 10, 08:13

All his older films have been remade recently, so teens should have heard of them, if not seen them. Scream was also mentioned in trailer {nm} HarryWarden Oct 10, 09:00

I don't think being associated with the remakes is a positive. ;) {nm} notfabio Oct 10, 10:27

At least the Last House remake was fairly well-received and he had nothing to do with the NOES remake itself; was producer of Last House one {nm} HarryWarden Oct 10, 10:45

These numbers seem very close to MTC... surprised Secretariat didn't get more of a weekend bump {nm} secretstalker Oct 10, 04:03

Going by those numbers, EASYA is bra (i.e. overpriced) by about $3... cashing out tomorrow. {nm} secretstalker Oct 10, 04:05

I'm 3 for 4... Secretariat long will cancel out my MYSOL short, LAWKI is negligible... so it's up to Funny Story to make me money. {nm} secretstalker Oct 10, 04:25

ditto here {nm} pongena2 Oct 10, 06:33

Finke has updated, now has SOCIAL NETWORK at 15.2 for #1, Life at 14.6 for #2, Horsey at #3 with 12.4! (ouch) My Soul still at 7 {nm} notfabio Oct 10, 08:20

I guess there are horsey fanboys/fangirls {nm} notfabio Oct 10, 08:21





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Gladiator II H$70 Call (GLAD2.CA) 25000 1.78 (-0.15)          Wicked - Opening Weekend (WICKD.OW) 100000 119.56 (+0.75)          Wicked (WICKD) 150000 297.25 (+1.57)          Wicked H$100 Call (WICKD.CA) 25000 8.62 (+0.06)          Gladiator II - Opening Weekend (GLAD2.OW) 100000 68.82 (-0.30)          Mamma Mia 3 (MAMI3) 15000 18.79 (-0.01)          Mamma Mia 3 (MAMI3) 25000 18.79 (-0.01)          Pushpa 2: The Rule (PSHP2) 100000 6.13 (-0.12)          Relay (RELAY) 149999 3.86 (+0.50)          Red One (REDON) 100 86.11 (-0.01)          Spa Weekend (SPAWK) 50000 11.18 (+1.18)          Dark Slides aka Polaris (POLRS) 100 0.79 (0.00)          Wicked (WICKD) 25000 297.25 (+1.57)          On Swift Horses (OSWFH) 100 5.23 (0.00)          Magpie (MGPIE) 1010 0.05 (0.00)          Here (HERE1) 1000 16.35 (0.00)          Elton John: Never Too Late (EJNTL) 100 0.79 (0.00)          Gladiator II (GLAD2) 50000 173.07 (-0.82)          Magazine Dreams (MAGZN) 24200 2.70 (+0.01)          Magazine Dreams (MAGZN) 95800 2.70 (+0.01)          Gladiator II (GLAD2) 150000 173.07 (-0.82)          Relay (RELAY) 150000 3.86 (+0.50)          The Gauntlet (GNTLT) 150000 39.95 (+0.10)          The Brutalist (BRUTL) 100 4.73 (-0.03)          Spa Weekend (SPAWK) 150000 11.18 (+1.18)          Mother Mary (MMARY) 600 8.26 (-0.37)          Wicked (WICKD) 50000 297.25 (+1.57)          Sneaks (SNEKS) 150000 13.33 (+1.32)          Bridget Jones: Mad About the Boy (BJON4) 100 2.92 (0.00)          Wicked - Opening Weekend (WICKD.OW) 100000 119.56 (+0.75)          The Room Next Door (TRND) 14 6.90 (+0.07)          Spa Weekend (SPAWK) 150000 11.18 (+1.18)          In The Lost Lands (INTLL) 15 8.93 (+0.11)          Sneaks (SNEKS) 150000 13.33 (+1.32)          The Brutalist (BRUTL) 8 4.73 (-0.03)          Paper Tiger (PTIGR) 149999 20.17 (+0.86)          The Lord of the Rings: The War o (LOTR4) 8 64.87 (-0.29)          Valiant One (VLNT1) 5000 6.51 (0.00)          Werewolves (WEREW) 38 16.58 (+0.63)          Gladiator II (GLAD2) 3 173.07 (-0.82)          Golden aka Atlantis (ATLNT) 600 34.64 (0.00)          Werewolves (WEREW) 149999 16.58 (+0.63)          Red One (REDON) 5 86.11 (-0.01)          Golden aka Atlantis (ATLNT) 2000 34.64 (0.00)          Gladiator II (GLAD2) 3 173.07 (-0.82)          Golden aka Atlantis (ATLNT) 600 34.64 (0.00)          Red One (REDON) 5 86.11 (-0.01)          Bonhoeffer (BNHFR) 149999 6.40 (-0.06)          Gladiator II - Opening Weekend (GLAD2.OW) 600 68.82 (-0.30)          Gladiator II - Opening Weekend (GLAD2.OW) 5200 68.82 (-0.30)