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They put too much emphasis on Wes Craven's 20+ year old horror films and 3D in the key art, also stuck in a horror/3D glut.

Posted by: notfabio on Oct 10, 08:13 in response to HarryWarden's post MYSOL: What went wrong marketing-wise?

 

http://www.impawards.com/2010/my_soul_to_take_xlg.html

 

DL: Weekend numbers: LAWKI: $15 m, SCTRT: $13 m, MYSOL: $7 DrRichieG Oct 10, 00:32

Link is inside the previous post {nm} DrRichieG Oct 10, 00:42

MYSOL: What went wrong marketing-wise? {nm} HarryWarden Oct 10, 01:19

imo, tv spots were bad: looked cheap, didnt explain what it was and no money shot. nothing about it screamed "you have to see this" {nm} islander Oct 10, 06:28

What about the hand covering the kid's face? I guess that was their moneyshot. Kind of weak for one though {nm} HarryWarden Oct 10, 09:01

They put too much emphasis on Wes Craven's 20+ year old horror films and 3D in the key art, also stuck in a horror/3D glut. notfabio Oct 10, 08:13

All his older films have been remade recently, so teens should have heard of them, if not seen them. Scream was also mentioned in trailer {nm} HarryWarden Oct 10, 09:00

I don't think being associated with the remakes is a positive. ;) {nm} notfabio Oct 10, 10:27

At least the Last House remake was fairly well-received and he had nothing to do with the NOES remake itself; was producer of Last House one {nm} HarryWarden Oct 10, 10:45

These numbers seem very close to MTC... surprised Secretariat didn't get more of a weekend bump {nm} secretstalker Oct 10, 04:03

Going by those numbers, EASYA is bra (i.e. overpriced) by about $3... cashing out tomorrow. {nm} secretstalker Oct 10, 04:05

I'm 3 for 4... Secretariat long will cancel out my MYSOL short, LAWKI is negligible... so it's up to Funny Story to make me money. {nm} secretstalker Oct 10, 04:25

ditto here {nm} pongena2 Oct 10, 06:33

Finke has updated, now has SOCIAL NETWORK at 15.2 for #1, Life at 14.6 for #2, Horsey at #3 with 12.4! (ouch) My Soul still at 7 {nm} notfabio Oct 10, 08:20

I guess there are horsey fanboys/fangirls {nm} notfabio Oct 10, 08:21





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