Wasn't near a comp last night sorry.
I think the brand integration is long overdue. The downside of it is some of the stars will be flipping and there won't be as much airtime for everyone so we will see some layoffs. This will probablly include writers as well so that addresses your question there.
As far as crappy movies made by WWE it is pretty much the result of a control freak not wanting to let go. Pretty much one PPV pays for these turd boxes so it really isn't too much of a hit for them. Honestly I am just happy that some screenwriter got work :)
As far as the divas go I think they suffer the same fate as TNA right now as they don't know which direction they want to go. Kharma leaving messed up all their plans I think. That might explain Beth/Natalia trying to be monster heels. This could work but they are not going far enough. If they want to put the pretty girls on notice they need to be viscious and actually make us care about what they are doing.
I think Nash is gonna be like Undertaker. Couple of big matches a year with very little physical activity between. Punk was right when he said his knees were shot. The downside to this is it is going to get boring really fast unless they get some sort of heel stable going. Nexus was awesome but they abviouslly didn't know what to with them which is why they are gone.
I think Nash would do very well leading a stable. It would reduce his physical interation but still let his reputation be used to form something dominating. I can really see him forming a new DX against HHH. Just thought of something. I heard a rumor that Samoa Joe's contract is up soon. How much would that rock to see him as a monster heel in WWE.
Don't know if you saw the Super Smackdown show so won't comment yet.