“Shocking,” one executive said about the healthy business the low-budget film has been doing, considering its “awful” marketing plan.
Awful or not, business has been brisk enough for producers Harmon Kaslow and John Aglialoro to expand from 299 theaters to 425 this weekend and to 1,000 by the end of the month. They don’t have enough film prints to fill all the orders.
http://www.suntimes.com/entertainment/4935704-417/box-office-power-of-ayn-rands-atlas-shrugged-baffles-insiders.html
[ATLAS]