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those dynamics won't change how much the average VOD transaction is viewed by. The situation here is a little different since its not really

Posted by: Moviesnob on Aug 09, 11:27 in response to goodvibe61's post What percentage of viewers realistically split the cost?...

a transaction like when you got to the theater or when you rent something on itunes. Since its access to a higher subscription tier (you get the movie as long as you are a subscriber) the average viewers in going to be higher, so the cost per viewer is going to be lower than $16.67. Since its never been done before, we can still use the 1.8 as a refernce point on the front end to understand the value of the purchase. If the average viewer per transaction is 2 no we're at $15 per viewer. Once you factor in concession (around $4.5 per person), we're closer to the average ticket price in 2019 ($9.16) so Disney is likely anticpating a higher number than 2 (likely b/c 70% of their family film's audience are made up of famalies.

There are other factors here that we don't know yet like how long before this goes to the regular disney+ customer or if they will ever move this over to transaction (Onward is). But we know enough to understand Disney's thinking and what their goals are.

So: About the Mulan /Disney + thing: Can you ever imagine paying 30 dollars to watch a movie on your TV? I won't. goodvibe61 Aug 09, 10:23

I had intended to see all of these but WW1984 in a theater. I do not see myself paying 30 to see any of them at home however. {nm} goodvibe61 Aug 09, 10:25

So here is the thinking... StarBondFund Aug 09, 10:43

the average VOD transaction is watched by 1.8 people so the $30 is $16.67 a person on average {nm} Moviesnob Aug 09, 11:04

What percentage of viewers realistically split the cost? How often does one person absorb the total cost? {nm} goodvibe61 Aug 09, 11:08

those dynamics won't change how much the average VOD transaction is viewed by. The situation here is a little different since its not really Moviesnob Aug 09, 11:27

So they immediately alienate a customer like me with no kids and a wife who has zero interest in seeing it? sberg23 Aug 09, 20:08

Who paid 20 dollars to see King of Staten Island? We did not. And we were looking forward to seeing it. But not 20 dollars worth. goodvibe61 Aug 09, 11:11

i paid $20 to rent Never Rarely Sometimes Always on my laptop, which is how i stream everything else. if it's the only way to watch a thing? pickle rick! Aug 09, 12:03

Thanks (it's one I worked on) {nm} RufusS Aug 09, 12:36

"enjoyed" is probably not the right word but i appreciated the way it engaged with the subject matter {nm} pickle rick! Aug 09, 12:51

Endured? {nm} RufusS Aug 09, 13:37

somewhere in the middle of the two pickle rick! Aug 09, 15:09

As a home theater enthusiast the laptop part kills me a little. I'd definitely do $30 for the right movies, preferably on a projector {nm} OdysseusG Aug 09, 13:21

I’d do it for Tenent and maybe Wonder Woman. I already pay for Disney+ so I won’t be renting this... {nm} Steved1998 Aug 09, 13:51

The only people that CAN rent it are Disney Plus members, correct? So you're paying in addition to the montly fee if/when you watch. {nm} goodvibe61 Aug 09, 14:48

Yes that’s right. I hear you ‘own’ the movie for the lifetime of your subscription, which makes me question if it will hit the regular tier {nm} Steved1998 Aug 10, 20:06

They are betting on purchases by the families with kids who re-watch the latest movie until the parents go nuts! "Let It Go" {nm} monkeybeat Aug 09, 14:12