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Advertising is designed to make you feel like you want to have something you don't really need. They are great at it..

Posted by: RollingThunder on Apr 27, 09:53 in response to slipping jimmy's post they're buying cause that's what we're making. make...

Problem being, people are watching far less commercials than a decade ago and word of mouth is king.Ā  If a film or product is derivative or overhyped, you can't cover it up with a flashy commercial.

Will the emphasis on comic book sequelry be the savior of the big screen, the end of it, or neither? DTXbro Apr 27, 09:12

nothing lasts forever. the unknown variable is how long "forever" actually is in this case {nm} slipping jimmy Apr 27, 09:30

(sooner or later some smart exec will see that it's more profitable to make $100+m on a $25m budget than spending $250m to chase $500m) {nm} slipping jimmy Apr 27, 09:38

I think you need to double check your math there my friend ($250m>$75m) {nm} Moviesnob Apr 27, 09:44

but you can make 10 of those for 1 comic movie (not all are going to hit the jackpot every time but singles, doubles, and triples are good) {nm} slipping jimmy Apr 27, 09:48

But sequels/franchise films are the surest way to make money. The risk is greater for originals. Why hit a few singles when every film can Moviesnob Apr 27, 09:53

no risk is great until the model stops working completely. having nothing much else in the pipeline will be fun to watch when it comes slipping jimmy Apr 27, 10:04

the problem with comparing now to the 70's is there's growth in other revenue streams. Studios mitigate their loses through them and through Moviesnob Apr 27, 10:13

that was the DVD model until it died. use the extra revenue from home video to finance the "middle" and mitigate loss from big-budget flops slipping jimmy Apr 27, 10:31

broadcast is the main revenue stream now and DVDs covered loses mostly from mid range flops that the studios have basically stopped making {nm} Moviesnob Apr 27, 10:32

that's a good question or further info is needed. what films are big stuidos afraid of now? lobogotti Apr 27, 11:51

things in the $25-50m budget range, e.g., the rom-com, adult "prestige" drama, even straight up comedies {nm} slipping jimmy Apr 27, 12:06

product that doesnt travel well overseas (Supertroopers 2) {nm} Moviesnob Apr 27, 13:09

yup, proportionately on box office absolutely. But the component we're not taking into account here.... ronin66 Apr 27, 10:30

licensing only became a thing because Alan Ladd, Jr. took a flyer on George Lucas with an unknown script that became the biggest movie ever slipping jimmy Apr 27, 10:33

the fault in your logic is finding enough material to make several movies to make more $$ than one big one. tradermark Apr 27, 11:19

there is literally an infinite supply of original spec scripts if any studio so chose to develop them. {nm} slipping jimmy Apr 27, 11:30

I won't disagree the supply is there but making it adaptable is the key and i'd argue it doesn't all lend it itself to tradermark Apr 27, 11:38

spec scrips used to sell for several million dollars in the heyday of the 80s and 90s. studios obviously thought they were filmable then slipping jimmy Apr 27, 11:46

Like what? Early Superman movies? Gene Hackman as Lex Luthor? Novelty of those movies made money. tradermark Apr 27, 12:22

Shane Black started it with Lethal Weapon. {nm} slipping jimmy Apr 27, 12:25

good questions and observations. I tend to agree. but yeah, what does a decade from now look like at big box {nm} lobogotti Apr 27, 09:41

Certainly spectacle is mostly what's drawing audiences into the theatre and away from excellent tv content. lesana Apr 27, 09:45

Great post. In the last year, I've really enjoyed much of the streaming offerings. It takes something special to get me to the theater. RollingThunder Apr 27, 09:49

they're buying cause that's what we're making. make something else and they still might buy that too. Steve Jobs never cared what consumers slipping jimmy Apr 27, 09:49

Advertising is designed to make you feel like you want to have something you don't really need. They are great at it.. RollingThunder Apr 27, 09:53

studios have gotten great at knowing what people want & theres more than enough choice out there. 90% of all films released are originals {nm} Moviesnob Apr 27, 10:00

coming soon: DeathOnTheNile; DrDoolittle; Mowgli; TheNutcracker; RobinHood; Holmes/Watson; ...the ancient school of superhero franchises! {nm} RazorHawk Apr 27, 10:31

Coming soon to a theater near you? Or coming soon (enough) to Netflix, Amazon Prime, Redbox, etc? {nm} DTXbro Apr 27, 15:04

You would likely make more HSX money if you were aware of what moviestocks are listed and their scheduled release dates. {nm} RazorHawk Apr 29, 15:43

i don't know the actual comic book industry well enough to say, but the impression i get is that they keep developing new series constantly slipping jimmy Apr 27, 10:36

i think the most recent characters are from the early 90's in film, nothing later. tradermark Apr 27, 11:21

How many people buy or read or care about comic books? And, just as important, how many of those comic book readers can DTXbro Apr 27, 11:44

Not if we have anything to say about it {nm} JKRAS & JPEEL Apr 27, 10:53

and yet Paramount's first instinct when a movie that has a clear definite ending succeeds is to say "sequel franchise!" slipping jimmy Apr 27, 11:38

I see those superhero-films like themeparkrides. Kids and young adult events. When these kids grow up, they Will go see more adult themed... JMT-NL Apr 27, 11:17

somewhat related: Simpsons about to surpass Gunsmoke's 635 ep. record (in the 1950s and 60s, westerns were the comic book movies of the day) slipping jimmy Apr 27, 11:34

Sure were. And while delivery may differ both are succeeding on the big and little screen. {nm} tradermark Apr 27, 12:15





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