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marketing = marketed {nm}

Posted by: Moviesnob on Jun 25, 13:00 in response to Moviesnob's post I've seen it. Emily Blunt isnt in it, so it wont play as...

no love for Sicario 2 here? the first one was an unexpected hit and in it's third weekend only went wide with 2600 theaters. lobogotti Jun 25, 12:24

Den of Thieves opened to $15.2M in January. {nm} lobogotti Jun 25, 12:36

SICA2.OW is at $15.96 {nm} Antibody Jun 25, 12:37

with an odd 1.8x expected delist multiplier. {nm} lobogotti Jun 25, 12:51

There is some dissonance between the OW warrant and the actual moviestock price that I don't normally see. {nm} soupcam Jun 25, 12:36

quite a bit. {nm} lobogotti Jun 25, 12:36

I've seen it. Emily Blunt isnt in it, so it wont play as m/f as the first one did. Its also being marketing to a heavy ethnic audience {nm} Moviesnob Jun 25, 13:00

marketing = marketed Moviesnob Jun 25, 13:00

It’s going to do well though. Much better than $29M delist. Theres some great buzz for it in my circles. {nm} lobogotti Jun 25, 13:02

But double?! SICA2 is at 71% RT vs. 93% for SICAR. {nm} Antibody Jun 25, 13:07

The sequel was fast tracked for a summer release. The market for this type of film is very dry and guys are salivating. lobogotti Jun 25, 13:14

not true. this film has been through some bumps with both production and distribution and it was delayed due to those problems Moviesnob Jun 25, 13:20

Okay, thanks for info. Still, I think Sony made the right decision here. we’ll see {nm} lobogotti Jun 25, 13:27

I don't know, making the Americans the villains doesn't seem like it'll play in Red States. {nm} Antibody Jun 25, 13:23

i think that reading will be much more straightforward to the left than the right. the right will identify with going above the law to Moviesnob Jun 25, 13:26

valid points for sure. maybe I’m too close to a broad group that loved the film and the trailer for the sequel.i lobogotti Jun 25, 13:29

I would be more inclined to agree if I didnt think this was gonna play 65%+ male and 60%+ ethnic. {nm} Moviesnob Jun 25, 13:32

I think the ethnic just helps in this case. Original Sicario, while excellent, morphed into a badass little action film that lobogotti Jun 25, 13:39

Its no accident Lionsgate dated Uncle Drew against this. They dont want a big opening for Sicario 2 and then you got AntMan & Wasp Moviesnob Jun 25, 13:47

valid points indeed. then it better open to $25M+! {nm} lobogotti Jun 25, 13:53

its tracking better than a $29mil delist. HSX tends to undervalue movies that skew ethnic. But I have trouble believing its gonna Moviesnob Jun 25, 13:07

what’s the budget? {nm} lobogotti Jun 25, 13:17

I've heard $60m+ {nm} Moviesnob Jun 25, 13:23

yeah, that’s high {nm} lobogotti Jun 25, 13:30

I'm looking forward to seeing it, i just hope it's as good as the first one. {nm} Randy Jun 25, 13:39

I rewatched the original over the weekend - the sequel is needless, and looks like a change in theme. (spoilers) RogerMore Jun 25, 13:03

thats really just the way its being marketed. The film itself is more of the dramatic action film you got with #1 Moviesnob Jun 25, 13:04

One thing I'll be interested to see is (spoilers) RogerMore Jun 25, 13:17

<inside> Moviesnob Jun 25, 13:30

OK cool, let's talk then. {nm} RogerMore Jun 25, 13:36





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