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The only thing that has me thinking a big weekend is the crazy amount of advertising they've poured into the film.
Now, big marketing doesn't always mean big weekend, but the adds seem to be connecting with the target demographic. At my theater, informal polling initially placed the interest level behind How To Train Your Dragon, but that gap has closed significantly in the last week.
MTC Tracking: DESME $35m, PRED3 $24m {nm} Jul 06, 16:30
Seems much more realistic than RS. {nm} Jul 06, 17:23
Agreed. {nm} Jul 06, 17:42
But not $36 million plus good, which is what it needs right now to make its price. {nm} Jul 06, 19:13
Yes that is exactly what I meant Jul 06, 21:32
so does that mean we should expect pred to tank? {nm} Jul 08, 11:49
I don't see DESME doing that amount at ALL. Regardless of "the equation" I think RS is more on the mark this time. {nm} Jul 06, 18:33
Yeah, I believe we've seen it track in the teens all the way until now. That MTC number really breaks the mold, here. {nm} Jul 06, 18:41
The only thing that has me thinking a big weekend is the crazy amount of advertising they've poured into the film. Jul 06, 18:47
But it's not good advertising for what the movie is... they make it look like it's all bout the minions. {nm} Jul 06, 19:13
I'm not really into "the equation", though I do respect MTC on it's own. Jul 06, 18:50
Is it tracking like cloudy meatballs? Both Look to me like targeting the same demographic ;) {nm} Jul 06, 18:37
But Despicable Me isn't nearly as good. {nm} Jul 06, 18:40
Agreed , the trailer looks a bit confusing and the movie title certainly isn't kids friendly too {nm} Jul 06, 18:43
The movie is more for kids than adults. {nm} Jul 06, 18:47
Ugh. Not as good as "Cloudy"? Is that possible? "Cloudy" was horrendous! Sorry but it's true! {nm} Jul 06, 23:02
There is definitely a market for that type of movie, however... Jul 06, 18:53
MTC Tracking: DESME $35m, PRED3 $24m Jul 07, 03:29
