Movies

Northwestern Sutdy show brain wave measurement during trailer engagement can predict box office success Antibody Mar 22, 14:29

"Nobody knows anything" {nm} slipping jimmy Mar 22, 14:31

(testing this metric at the trailer stage is also . . . brave) {nm} slipping jimmy Mar 22, 14:35

The majority of people first learn about a new movie from its trailer. {nm} Antibody Mar 22, 14:40

I'll curious to see it in action but so far, no one method has proven reliable... well, except ticket sales. {nm} Captain Hindsight Mar 22, 14:43

This is arguably the most scientific as it measures your direct biological reaction. You can't lie like in a survey. {nm} Antibody Mar 22, 15:02

why stop at the trailer? do it for casting and watching dailies and screening preview cuts. Amazon did this kind of testing for concepts slipping jimmy Mar 22, 15:05

Because people don't know what they want until you show it to them. {nm} Antibody Mar 22, 15:06

sure but at that point, the movie's largely in the can. the trailer is only confirming or denying that it was a smart bet in the first plac {nm} slipping jimmy Mar 22, 14:44

I don't understand. What alternate phase would be better? {nm} Antibody Mar 22, 14:58

Just because someone likes a trailer doesn't mean they will go see in the theaters. {nm} JDolphin Mar 22, 15:13

The point is people will go see movie with trailers they liked over movies with trailers they don't like. {nm} Antibody Mar 22, 15:17

And they can quantify by how much box office. {nm} Antibody Mar 22, 15:19

"We made a great trailer for Beauty and the Beast. It was clearly much better than that trailer for The Belko Experience." {nm} slipping jimmy Mar 22, 16:36

The value is in saying "we made a great trailer for it follows and people responded to it, let's try that as a theatrical" {nm} Moviesnob Mar 22, 16:42

Yep, they can measure your high level of emotions and nostalgia to BTATB, versus a much lower response to the B-film BELCO.. {nm} Antibody Mar 22, 16:57

"Studying". Suuuure. I'll be bringing a tinfoil hat from now on. islander Mar 22, 16:04