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Not if you know how to interpret it. Social media is a hugely useful tool in forecasting (not just for us but other services as well). {nm}

Posted by: ShawnMR on Jul 19, 17:50 in response to Chimpmuck's post Equally useless info with regard to translating to an OW...

BoxOffice Pro Weekend Forecast: Dunkirk $55 mil, Girls $27.5 mil, Valerian $17.5 mil TheTomAsta Jul 19, 16:15

I find their forecasts usually very off target {nm} Mala-Droi Jul 19, 16:29

Can be true of any forecast site. Last weekend was really good, but the previous few were off. {nm} TheTomAsta Jul 19, 16:32

Made up figures based on facebook likes {nm} Chimpmuck Jul 19, 17:07

None of the movies this weekend are listed in the BOP top 10 facebook, but dunkirk and valer are 1 and 2 in twitter. {nm} arf Jul 19, 17:21

Equally useless info with regard to translating to an OW number {nm} Chimpmuck Jul 19, 17:29

Not if you know how to interpret it. Social media is a hugely useful tool in forecasting (not just for us but other services as well). ShawnMR Jul 19, 17:50

Our automated Facebook tracking is down right now, which is why that chart is blank unfortunately. {nm} ShawnMR Jul 19, 17:49

Thank you for that update! {nm} arf Jul 19, 19:28

We've scored accuracy results of 81% or higher on all but 3 wide openers in the past month, including 5 at 96% or higher. We have our lulls ShawnMR Jul 19, 17:55

I think you're the best service out there by far for predicting ... you do a ton of due diligence. keep it up. {nm} lobogotti Jul 19, 19:57

7-20-2017 is Judgement Day for your predictions. We'll wee how it goes. :) (I hope yer right) {nm} arf Jul 19, 23:12

May I challenge you to a box office duel? You can use your social media, I'll go with production and distro knowledge {nm} doitdoitdoitnow Jul 19, 23:21

where do you post your numbers? {nm} RazorHawk Jul 20, 09:13

Does 81% accuracy mean that Dunkirk could fall between $45-65M and you'd consider yourself "correct"? That's quite a range {nm} benz0 Jul 20, 10:10

To be fair, I don't know how correct other publications are, so maybe 81% is indeed great comparatively {nm} benz0 Jul 20, 10:11

70-75% accuracy is the norm, and most tracking services fudge - eg they'll say low 20s, or a range of 30-40. {nm} RogerMore Jul 20, 12:08





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