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THE ENTERTAINMENT MARKET
The PM #s from DL, V and THR are really not that different. There are multiple studios, so they may merge their estimates. {nm}
DL: $16.3M for BTATB previews Mar 17, 08:33
BELCO - $306K {nm} Mar 17, 08:40
BOM uses other BH Tilt for comps Green Inferno 275K, 3.5 million. The Darkness 206, 4.95 million. Mar 17, 08:52
The female/male skew was far closer than Cinderella/Twilight/Fifty Shades with "around 60% female" {nm} Mar 17, 08:44
Cinderella started at 77% for "Friday" and evened out to 66% female for the weekend. {nm} Mar 17, 08:45
“It’s playing like Star Wars among female audiences.” {nm} Mar 17, 08:59
So are we going to watch DL low ball us and build the estimate all weekend. Tale as old as time. {nm} Mar 17, 08:49
It's not DL doing the low-balling, it's the studio people they get their info from. {nm} Mar 17, 08:57
I don't think that's true. If the trades were getting numbers from the studio, why are all the Friday afternoon #s different? Mar 17, 09:00
The PM #s from DL, V and THR are really not that different. There are multiple studios, so they may merge their estimates. Mar 17, 09:05
DL even tells us if a number came from a rival, which means it came from the releasing studio when DL doesn't tell us. {nm} Mar 17, 09:07
They all have their different sources which tell them basically the same thing, though not exactly the same thing. Mar 17, 09:27
I'm not trying to break the board by putting a really long response without really saying anything of importance but... Mar 17, 10:10
200+OW in play? {nm} Mar 17, 08:56
12.27x to get there. Not the most likely outcome, certainly, but not impossible either. {nm} Mar 17, 09:10
Seems too close to call right now... 12X mult would be 195... but sub-10X and it's right on target. Mar 17, 08:57
Yeah, there are valid arguements to be made for 10x as well as 12x. Split the middle and it's a $180M weekend Mar 17, 09:08